You need a video to recruit the best talent

Video content marketing isn’t just for advertising products and services. It is also to advertise yourself as a company, to your clients or clients, and even more so to the people you want to work for you.

Hiring can be tricky because you compete with other companies for new talent. And since your workers are your most important resources, you need to attract only the best and the brightest. If you think a couple of posters and brochures will suffice, you will miss out on projecting more talented people. Today, you need a video-based recruiting strategy to attract competitive candidates.

That is how.

Videos humanize your brand

Young and bright job seekers are now more interested in working for companies that show certain values ​​they want. That’s why millennials looking for jobs flock to companies from Google and Amazon who have been frank about how they value the flexibility of their workers. Google, for example, has some of the most attractive video recruiting ads. The video is your chance to talk about your values ​​as a company and how you will treat your employees.

Without this, they will see you as just another tech company, or just another restaurant, or just another store, and so on. A video ad will give your brand a heart.

Videos show a glimpse into company culture

If you want people to work for you, they need to hear stories from people who already work for you. Employee testimonials are one of the best hiring strategies. Get your people talking about what it’s like to be in your company. How are they treated? What are the people you work with like? What do they like the most about working for you?

For younger candidates, especially, salary isn’t everything; company culture is also important. You need a way to show potential candidates how your business environment can facilitate their growth. A few words in a brochure are not as compelling as a video ad.

Videos are a better way to answer frequently asked questions

Job applicants will have many questions about the application process or the perks and benefits that come with the job. The videos will help you clearly explain your hiring process, specifically what you are looking for in an employee and why you are hiring them. This will help them decide whether to apply or not, and also what to emphasize on their resumes before sending it to you. This also helps reduce any bugs in the application.

An explainer video is a good way to do this, not to mention that it is relatively easier to do, as there are many tools that already provide templates and digital marketing agencies that offer cheap prices for such a service.

Regardless of the videos you make, just be sure to incorporate them into your current branding efforts. You need to have a consistent brand tone. But more than that, make sure they are immediately visible on your Careers page on the website and marketed on your social media channels.

If you are still not willing to take advantage video content marketing because it can be expensive, don’t worry. You don’t need to hire a whole team of video marketers if you’re a small business trying to hire the best talent. There are many companies that can do the job for you at reasonable prices.