Direct mail: an old marketing tool with new power

Looking for a better way to connect with customers and prospects in this technology-rich multichannel environment? Would you think I’m crazy if I suggested using a channel that was developed in the early 20th century? That channel is direct mail. And while many of today’s marketers may dismiss it as a quaint relic of days gone by, it’s actually more […]

The benefits of midsize sedans

The convenience of midsize sedans is that they are more spacious than compact cars, but more efficient than luxury sedans. Midsize sedans give you the advantage of having four doors and comfortable seats, but they don’t cost as much as a full-size large sedan. The medium size is practical without sacrificing comfort or design. Most auto consumers find that a […]