The Ideal Shape: How Ideal Macaroons Made Your Business Grow

The Ideal Macaroni and Spaghetti Factory knows it has to keep looking for better ways to retain its loyal customers and attract new ones.

Henry Lim, your VP of Sales and Marketing, offers the following guides and tips on how to do this:

Upgrade your production technologies

In Ideal’s case, its automated machines helped the company achieve quality consistency and achieve greater efficiencies. Among other benefits, this enabled the company to meet strict restaurant product standards, thereby further expanding its pasta market.

Use the highest quality materials

Ideal’s premium pasta uses imported wheat and their superior pasta products are made from high-quality enriched wheat flour.

Pass the savings on to consumers

Try to keep your overheads low so that you can sell your products at more affordable prices.

Present affordable, easy-to-make recipes

In keeping with Philippine tradition, pasta is still mainly served during special occasions. You can change this consumer picture by featuring easy-to-cook pasta recipes, like what Ideal has been doing.

Join trade shows

By doing so, it can help you find new customers and increase product awareness.

Expand your product line

Don’t stop at what you already have. Expand. As a strategic measure, you may need other products to support your core product. In Ideal’s case, they also offer Australia Harvest oats and Morrison Farms premium popcorn, sourced from Australia and the United States, respectively.

We certainly hope that these tips from the Vice President of Ideal Paste have motivated many future entrepreneurs to succeed.