What is the most important internet marketing skill?

I spend a lot of time talking to people who are trying to get started in internet marketing and one question I tend to get asked over and over again is; What is the most important internet marketing skill to develop early on?

This is a very complicated question because there are several key areas that I think everyone should spend some time developing.

These things include article marketing, keyword research, and search engine optimization, as well as email marketing and copywriting.

If I had to pick the top ones from that list, I’d probably choose keyword research because not only does it allow you to get thousands if not tens of thousands of highly targeted leads directly from search engines, but it also helps clarify your the mind and the laser are focused on specific items and marketing is really about that, staying focused based on market data.

I can’t tell you the number of times I’ve come across people who are starting a new business online because they have an idea. The problem is that his idea is not based on any kind of reality.

They think that the very cute purple dog collars they have invented are going to take the world by storm and all they have to do is create a website and before they know it they will be selling thousands of them.

The problem is that they haven’t done any research, and if they had done some basic keyword research, they might have discovered that no one searches for purple dog collars, but thousands of people search for magenta dog collars.

That stupid little change could have been the difference between making a fortune online and not making a dime and actually losing your entire life savings in the process of trying to market a product that no one cares about.

And it all boils down to simple, free, and relatively easy keyword research that anyone could have done in less than five minutes.

So if you were to ask me what is the most important internet marketing skill or indeed marketing skills period, I would have to say without reservation that it is keyword research. Now we could spend hours talking about the best way to do keyword research, but if you’re just starting out, the best thing to do is simply activate Google’s free keyword analysis tool that you can find online by searching Google for keyword. tool.

Spend an afternoon playing with it and getting to know how it works. If you do that and nothing else, you will be ahead of 90% of the rest of the marketers in the world today.