The promise of affiliate marketing online
When Amazon.com first launched in the mid-1990s as the world’s largest online bookstore, no one could have imagined how it would become the retail giant of virtually everything under the sun. Yet this is how online e-commerce has evolved over the past two decades.
Ecommerce sales on Amazon.com this year are set to hit a mind-boggling $ 1.2 trillion, making it one of the largest and fastest growing business sectors the world has ever seen. Millions of online sellers are building their own amazing vending machines on the platform every day and taking advantage of the massive crowd of buyers that Amazon has added on their platform to sell a myriad of different things.
And we are not even close to stopping. In fact, most experts tell us that we are on the cusp of a powerful capacity expansion that will dwarf everything else we’ve seen so far. The good news is that this creates an excellent opportunity for any entrepreneurial entrepreneur, small or large business owner, to take advantage of this book.
Many vendors, including those with 6-figure annual revenues from Internet ecommerce companies, began their careers as affiliate marketers. They offered products and services that were created by other companies and saw that there was potential in the niche. They then went on to build businesses around these areas and filled the orders themselves.
Amazon was one of the popular choices for affiliates to learn how to handle e-commerce. And as they grew to offer products in a wide range of the online marketplace, millions of affiliate sellers flocked to the portal to register as partners and promote these products to their own audience of buyers.
They could offer the best brands in the world and the best known products directly to their homes, requesting them through the Internet. Online retail affiliates didn’t even have to touch a product or ship it to shoppers. They simply earned a healthy referral income by referring new clients to the service.
Anyone who already has a background in retail will find this very attractive, as they can now attract new audiences to offers via the Internet and through advertising on social networks such as Facebook, Instagram and Twitter. It is even possible to develop a good complementary activity to an existing offline retail chain, where the website and online customers become additional assets for your business that complement the regular shoppers in the store.