Push and pull: inbound vs outbound marketing

Reaching potential customers by providing relevant marketing content is one of the most effective brand awareness and advertising strategies and one that enhances the experience of doing business with you. Developing good marketing content is the foundation of an Inbound Marketing strategy. The content you deliver demonstrates both your expertise and understanding of the basic goals and challenges your potential customers face and can inspire them to reach out to your organization for more specific information as they envision how working with you could be good for your business. . Traditional advertising, email campaigns, and public relations, better known as Outbound Marketing, reach a broad audience that has been vetted and tailored for the presence of target customers, but still includes many that fall outside of those parameters. .

Outbound Marketing “Push“Information about your company to an audience that has not necessarily shown interest in learning about the company and its products and services. In addition, Outbound Marketing assigns the target audience a limited role: buying the product or attending the event. Outbound Marketing Usually It costs more money than time to create, and ROI can be difficult to measure.

Inbound Marketing is well suited to the digital age, and its use has grown exponentially as a result. Inbound Marketing is based on content that works like “sweater “, attracting potential customers who are interested in the published content to read, learn and perhaps take action. Inbound Marketing lives on the Internet. Slide Share, LinkedIn, Twitter, YouTube, company websites and other platforms Social media hosts a wide range of content and information seekers choose to visit those sites.

Content production generally costs more time than money to create, and ROI can be much easier to measure. Relevant white papers, topical videos and podcasts, surveys, and your blog or newsletter form the foundation of high-quality content that presents your message and professional acumen in a package that prospects want to open. Potential customers must take an active role to interact with the content of the Inbound Marketing. They initiate and control the interaction.

When planning your Inbound Marketing campaign, keep in mind that it is not necessary to produce a wide variety of content or publish in numerous places. The type of content provided, the frequency of posts, and the platforms selected will be guided by the preferences of the target customer. Develop Inbound Marketing goals and divide up a suitable campaign strategy. Brand awareness, customer acquisition / retention, and lead generation are sure to top your list.

Keep in mind that Inbound Marketing content is about giving and not receiving (despite your goals). Potential customers are hungry for information and those who provide high-quality content will gain trust, respect, and a priority status that is reflected when making decisions to buy your product or service category.

Thank you for reading,

Kim