Content Marketing: A Closer Look at Theory and Application
Content marketing is often considered the next big thing in internet marketing. Business owners who are aware of risk are likely to be surprised, because any business solution that is hyped up should not be easily accepted without deep understanding.
Therefore, before getting into the actual development and implementation of a content marketing strategy, it is crucial to have well-defined business objectives and the purpose of the marketing content, especially for branding and positioning your business. Once you do this, you can easily recognize the objectives of each step and make your decisions and applications.
Content marketing, as the name implies, is marketing anything through the use of content. In a more complete definition, this type of digital marketing is about creating videos, blog posts, images, infographics, webinars, podcasts, and other forms of media that engage people and build a positive association with the brand.
In a business context, content marketing is a strategy for creating lasting relationships with your target market. Conventional advertising strategies are conceptualized to attract viewers using images of customer value. On the other hand, content promotion delves into the discussion about customer needs and thoughts through the value-driven platform. In a top-down perspective, content marketing is the creation of various customer engagement platforms that could help meet your needs and distribute information about your products and services. Your blog posts, videos, articles and images become the face of the business showing your authority and personality and attracting customer connection in the process.
After understanding the theoretical basis of content marketing, the next thing you need to do is take a closer look at the application of this theory. The implementation of the content strategy is a matter of searching, forming and developing relationships with customers through different platforms. Market research reveals that customers spend around 60% of their time on this platform even before they come into contact with sales and the content is important to answer their questions and concerns.
Blogs are an extremely important tool for content promotions. Approximately 80% of digital marketers who run a blog received higher ROI for their inbound marketing campaigns. Blogs cover the development and monitoring of visual and textual articles, created to deliver value to customers. Additionally, bloggers must also respond to comments within the blog and on social media.
Other marketing platforms have their own responsibilities. The channels you use will depend on your budget and resources. The main platforms are videos, articles, and webinars. But your marketing guarantees depend on your niche, available resources, and business goals. Regardless of your industry, it’s critical to base your strategy on strong marketing.
Before getting into the details of planning and implementation, it is critical to lay the foundation for any marketing campaign to define focus. Without a deep understanding of your business goals and your available resources, any type of online marketing will only fail primarily due to lack of direction. Before you write your first article or start recording your videos, gather your team together and lay the foundation for content marketing.