Aristotle, rhetoric and modern media culture

Squeeze a slice of today’s society into a Petri dish, stare at it for a while, and you’ll inevitably realize that most of those bright little clusters of color fluttering in the slime are powered by a powerful, barely visible drive from to dominate. Turn the lens up another notch or two and you’ll notice that these same, now larger-looking, […]

How do you write a good brand story?

Your brand story sets you apart from the rest. Otherwise, you’re just one more solution to the same old problem that customers can choose from, and often without a prominent differentiator, they’ll base their choice on price. Most of the time, you don’t want customers to choose you based on price alone. You want to be chosen because you are […]

Affiliate Marketing 101: What You Need to Know

What would you like to promote? Affiliate marketing is no stranger to the internet, and it’s certainly no stranger to network marketers and article marketing is still a successful way to promote your business or blog online. Affiliate marketing offers a phenomenal opportunity for people who don’t have a lot of startup capital or a lot of time to put […]

Make the best use of content curation

You’ve been reading about content curation from time to time and you may have an idea of ​​how it works and why it’s important. Of course, that doesn’t mean you should abandon original content. Curated content should complement your original content and, if done well, will strengthen your brand. Use content curation appropriately As a business owner, you certainly understand […]

Customer service and your authentic self

We often hear people say that to truly enjoy owning a business, we must be authentic. We also hear that customers flock to us when we are authentic. Well, what does authentic mean? Webster’s Dictionary defines authentic as trustworthy and genuine. We all want to provide reliable service and our customers expect us to be reliable. However, do they expect […]

5 myths about stock footage

Stock footage has seen a meteoric rise in popularity over the last 10 years. The reasons for this are many and varied, including the explosion of web video, advances in camera technology, and a rise in stock video publishers. As with anything that enjoys a sudden surge in popularity, there will be skeptics and critics waiting in the wings to […]

Creative tips for designing your own t-shirt

Design Your Own T-Shirt gives you the opportunity to personalize your t-shirt and create an outstanding design. It’s great to have an outstanding design for your t-shirt instead of going for the standard funny or artistic design easily available in shopping malls. design your own t-shirt with the t-shirt design maker and enhance your creative side. With the t-shirt design […]