Content marketing is a marketing approach aimed at creating and distributing valuable and consistent content with the goal of attracting and keeping new customers. Today’s customers buy products after conducting extensive research on the products, to ensure that they are making the right decision when purchasing the product. Content marketing programs are found on social media, blogs, premium content assets […]
After BFMTV’s first “chat” on Twitch last week, which was overwhelmed with negative, even sexist or violent comments, a new controversy erupted this week. In question this time, Samuel Etienne. The journalist and host, who notably presents “Questions for a champion” on France 3, has been installed for a few months on the video game streaming platform, where his daily […]
We seem to have come full circle when it comes to communicating with our prospects and clients. I recently realized that I have been paying much less attention to online newsletters and those nice HTML ads that hit my inbox every day. There are some exceptions, of course. But for the most part I am interested in the CONTENT of […]
What would you prefer? Make a pizza at home (make dough, sauce, bake at a perfect temperature. And there is still no guarantee of trying the same as in the restaurant). Or just order one while sitting at home? Now consider the same when designing a website. When it comes to creating a website, many business owners are faced with […]
Looking for a better way to connect with customers and prospects in this technology-rich multichannel environment? Would you think I’m crazy if I suggested using a channel that was developed in the early 20th century? That channel is direct mail. And while many of today’s marketers may dismiss it as a quaint relic of days gone by, it’s actually more […]
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