Make the best use of content curation

You’ve been reading about content curation from time to time and you may have an idea of ​​how it works and why it’s important. Of course, that doesn’t mean you should abandon original content. Curated content should complement your original content and, if done well, will strengthen your brand.

Use content curation appropriately
As a business owner, you certainly understand the importance and relevance of writing original content. However, you should also be aware that it’s not always that easy to produce high-quality content that you write from scratch frequently and regularly several times a week (if that’s the schedule you commit to).

As a writer, you need to understand that you can’t just snap your fingers and produce amazing original content. So what do you do if you’re struggling to create amazing original content? The reality is, whether you’re struggling to create content or not, you still need to produce it. That’s where the use of curated content comes into play. If you choose to use a combination of original and curated content, you can greatly increase your output. However, it is very important to remember that whenever you use curated content, you should not only give attribution for that content, but also add your own thoughts to the content at the end.

The line between the appropriate use of curated content and theft
Of course, at this point it must have (already) occurred to you that you must maintain a high standard of ethics when it comes to content curation. As long as you give proper credit to the person who wrote the content you are curating. You can take the parts of the content you want to curate and put a unique spin on it. You can also take the article in its entirety and offer a comment at the end. Somehow, you need to insert your own thoughts into the concept of what you are presenting. There are certain rules you need to follow to make sure your curated content was sourced the right way.

• Mix up your sources: If you decide to practice content curation, it’s important to make sure you’re using information from a variety of sources. That’s important for many reasons, including the fact that your content will always be interesting and fresh if you feature several different sources.
• Write original titles for all the content you select: It’s okay to use content that other people have written, but it’s more appropriate for you to create your own title for what you’re sharing considering that the content you’re submitting is a hybrid of curated content and your commentary on that content. When you are writing the title of the article, make sure you get it right. You only have three seconds to grab your reader’s attention with your headline.
• Choose the best possible content: When it comes to the content you’re sharing, you need to set the bar very high. Of course, that would also apply to the standards that apply to your original content. If you don’t make it compelling, no one will want to read it. That is definitely the last thing you need or want.
• Wrap your mind around the content you are selecting: It is essential that you have a good understanding of the content you are presenting. There’s a good chance that if you don’t get it, your readers won’t get it either. It’s important to remember that you’re using that content to build relationships with your readers and if you don’t understand the content you’re sharing, you won’t have a chance to build those relationships.
• Take into account the time factor: When it comes to using curated content, it’s important to be sensitive to the moment. Even if the content doesn’t address a specific event or occasion, you should use it as soon as possible.

conclusion
It’s important for you to understand that there is absolutely nothing wrong with taking advantage of curated content, as long as you do it properly and ethically. By using curated content, you are opening up a world for your readers and giving them the head start of new and interesting ideas to think about and discuss. If you’re unsure how to properly curate content, you might want to see how other people do it. Chances are, it will give you some really useful ideas on how to do it yourself.