Facebook and joint ventures: the new way of doing business

There is a whole new “parallel dimension” and it is called Facebook. This social networking site has previously been dominated by teenagers, but not now. As I found out when I interviewed Mary Pat Kavanagh, she has used Facebook as the go-to place to find joint venture partners. First, let’s define a Joint Venture: A joint venture is 2 people […]

value assessment

A client of ours recently asked us to help his company increase sales revenue. “Our sales are fine, but not what we need them to be,” he said. “I just have to believe we could be closing more deals. Once we get in the door, the sales process is going really well. The problem is getting in.” What else is […]

Why YouTube Is Important For Small Business Video Marketing

When people, especially small business owners, think of YouTube, the first thing that comes to mind is those viral videos where people play with Mentos and Diet Coke. Sometimes it conjures up images of famous advertisements for other, larger companies. When you think about video marketing this way, it becomes hard to see how YouTube can be essential to your […]

English Word Stress – Stress two syllable words correctly

When I raise the subject of word stress with a group of non-native English-speaking professionals, I’m usually met with blank stars. Word stress plays a minor role among non-native speakers, but a huge role in the intelligibility of your spoken English when speaking with native English speakers across borders. Don’t you know what I’m talking about? Let’s look at a […]

Choosing a nameplate

Dog tags can be the ultimate desk accessory. Available in a variety of materials, they make fantastic corporate employee gifts or, where appropriate, an ideal personal gift. What better way to congratulate a family member’s new job or a spouse’s promotion than with a cute name plaque. A sophisticated looking name plate would look great in a home office and […]

Women Employed in BPO

Today, women play a vital role in the Indian BPO sector. According to a survey of 400 million workers in India, about 30-40 percent are women. They are one of the driving forces behind the success of the call center industry in India. India’s BPO industry generates revenue of USD 39.6 billion and has become one of the largest private […]

The culture and the global team

The homogeneous team is a thing of the past in most international organizations and companies. More and more teams are made up of people of different nationalities and therefore different cultures, languages, ideas, behaviors and ways of doing things. Some would argue that the ‘international language of business’ negates any communication problems within such a cross-cultural team; however, those with […]