Article Marketing Strategy: How To Create An Online Marketing Campaign For Your Ebook
If you’ve written an ebook that you’d like to sell online, you may be wondering how to attract readers to your book and how to make sales. What role can article marketing play? Can other online marketing tools work with article marketing to help drive traffic to the website that sells your book?
This article details a step-by-step multifaceted marketing campaign for an ebook:
1 – First, create a website for your e-book. It could be a blog or a traditional website. This will be a site where, among other things, people can subscribe to your newsletter list and receive more information about your topic and the e-book.
This step is crucial – you need to be able to capture people’s email addresses so you can follow up with them and sell your book. It is not enough to attract people to your website once, only a few people will buy your book the first time they visit your website. Most people will want to collect more information about you and your book, and automated follow-up emails are a very effective way to do this.
Why would a person give you their email address? You need to think of something valuable that you can provide to your website visitors to entice them to give up that personal information. Here are some ideas:
*Offer the first chapters of your book. This helps the reader see what you are offering and whets their appetite for the entire book.
*You can put together a free report based on the book.
*You can set up a free e-course (a series of lessons delivered automatically via email) based on the information in the book.
2 – Create a blog for your e-book where you can write posts dealing with topics related to the book. This blog could be the main website for your e-book, where you collect email addresses.
The constant flow of fresh information on your blog is great for the people who visit your blog (you need to give them a reason to stay on your site!) and for SEO too.
Blogging is also a great way to draw attention to your ebook and generate some interaction between you and your potential customers.
3 – Do article marketing, writing articles on your topic.
With an ebook in hand, you have the great advantage that you can use the content of your ebook to create the articles. You may need to adapt some of the content to fit the format of a free reprint article, but that’s much easier than writing articles from scratch. You also have your blog posts to work with; You don’t need to rewrite your eBook content when you use it to reprint articles for free, but you do need to rewrite your Blog content.
4- Write your author resource box and include a link to your e-book website.
Every free reprint article you write will also include a resource box. In your resource box, include a line like this:
“This article was based on my e-book [give e-book title]by [give your name]. For even more effective ways to [do whatever your e-book is teaching]to go [the URL of your book’s website].”
Of course, you’ll want to expand the resource box to include more information about you and your website, but be sure to include a bit about your ebook and the link to your site.
If you have a book that you want to sell online, it is important to have a marketing plan to generate sales for the book. This one is multi-faceted, but many of the parts interact with each other, such as the ebook content being reusable on your blog and in your free reprint articles. There are some elements going on, but that’s where the power comes from. This strategy can be very effective in the long run.