Which platform is ideal between Shopify and Magento for eCommerce website development?
E-commerce websites are the ideal marriage of buyers and sellers. Businesses and sellers now do not need to worry about how to expand their products and services to the maximum audience, as the websites are accessible beyond the limits and the customers can also buy the products of their choice by making an order from anywhere. and at any time.
The craze of e-commerce websites has led to the rise of a challenging situation among developers to choose from thousands of e-commerce platforms available in the market. The main condition of an online store is to develop the appropriate functionality so that the site is easy to use.
Among so many options available in the market, the two most popular platforms, Shopify and Magento, are praised by developers for developing online retail websites.
Let us focus on some detailed features of these two platforms that make them unique among others.
Shopify
advantage:
• Shopify is considered to be the most trusted eCommerce website for creating an easy to use online retail website.
• Shopify offers easy coding in HTML and CSS.
• The website built on the Shopify platform is easy to use with easy drag and drop interface and many simple features that offer the user a seamless user experience.
• Ecommerce sites powered by Shopify offer the customer a hassle-free shopping and payment experience.
• Shopify takes a few minutes to set up a complete eCommerce store.
• The platform is ideal for non-technical people and small businesses as it is a hosted platform with no need to update modules or worry about technical complications.
• With the simple interface, Shopify offers retailers to easily create and manage categories, to add products without causing major complications.
• For SEO optimization Shopify is the ideal among all other platforms in the market. It offers SEO professionals to edit ‘title’, ‘tags’, ‘meta description’, ‘pages’ etc.
• Shopify offers 24/7 active customer support. Customers with problems can contact the support team at any time via email, chat, and phones.
• Shopify also guides retailers to keep their website in good shape.
Disadvantages:
• Although Shopify offers over a thousand themes and templates, the premium theme price range is quite high.
• Although the advanced plan of Shopify allows retailers to run promotions and offers, the basic plan does not support discounts or sales.
Magento
advantage:
• Magento is ideal for tech-savvy online retailers to create limitless opportunities.
• Magento offers retailers to manage the servers on their own where they can make changes according to the requirement.
• Magento offers the most cost-effective options for choosing themes and templates that are quite easy to use and responsive to any design.
• The basic version of Magento helps improve sales by offering product comparison, cross-sell and up-sell features.
• Magento is extremely optimized for SEO.
• Magento is ideal for large companies and requires a one-time investment in the development of servers and stores.
Disadvantages:
• For non-technical people, choosing Magento is a total rejection as the platform is not that easy to use.
• Magento is free, but you may need to pay additional cost for plugins on top of paying monthly fees to the hosting provider.
• The main drawbacks of Magento are the lack of an active customer support system. One may find it difficult to resolve technical issues or may have to associate with a Magento forum or may have to resolve the issue on their own.
Developing an attractive and user-friendly eCommerce website will always be the priority for developers and engineers and choosing the right platform is the ultimate key to resounding success in online retail business.