Using the Internet to market your real estate investment

Real estate investing has traditionally been a process that involves a lot of “face time”. Investors would tend to stick to a specific local area to buy and sell their properties. As the Internet has grown and become increasingly user-friendly, it has become the go-to tool for real estate investing.

First, the Internet allows investors to search for real estate deals virtually anywhere on the planet. It doesn’t matter if you live in a small town in Kentucky, you can successfully compete with an investor who lives in Beverly Hills.

Once the property has been located and an agreement has been reached, the investor can use that same Internet to find buyers for his property.

Sites that offer classified ads can be used to find potential customers. Many of these sites are free to use with certain restrictions. Another technique is to use social sites like Facebook and Twitter to locate potential customers. Once a potential customer has been located, the investor can use a tool like an autoresponder to capture their contact information and follow up with them.

Many tech savvy investors will create their own websites to list their properties. What’s better than a virtual property tour to attract buyers? Again, these sites can be used to capture contact information. The potential client may not be interested in any current property, but they may very well like a property in the future. Following up on these prospects in an organized manner will allow the investor to maintain a constant flow of potential clients interested in their properties. The more prospects, the more profit potential.