Top 5 tips to improve your web content

Your web copy probably needs fixing up because most content becomes stale after six to twelve months. Think of it like spring cleaning your house or redecorating. You’ll see an immediate difference and so will your visitors, especially if searchers are shown the way to your door in the search results. Here are five top tips to help you achieve a stunning end result:

1. The basics: punctuation, spelling and grammar.

The job of a search engine is to find the most relevant, high-quality matches for specific keyword queries; It is in the business interest of the engine to be accurate and professional. Well-written copy is one of the main ways a search engine algorithm can make a judgment about the quality of a web page. Whether you’re buying a style guide or hiring a copywriter, make sure you get the basics right to get the strongest possible platform.

2. Appease the search engine gods: keywords

Keyword optimization is a skill and a trade. Not only the keywords must be invisible; they need to be spaced, logical and directed. Use a good keyword tool, and spend some time learning what your best keywords are, before using them in your copy. Be sure not to overload; keywords should flow and not seem forced or awkward. Alternatively, if you’re worried, SEO copywriters can do this for you at a reasonable cost that will pay dividends down the road.

3. A constant stream of new content

Regularly updated content shows search engines that the site is new, active and attractive to the world. A blog section on your website is one of the best ways to do this and also provides more opportunities for keyword optimization.

4. The shorter and sharper, the better.

Writing services that write content for the web will know the difficulty of writing a few specific words instead of a large number of words. Stripping a message down to its bones using descriptive language is the holy grail of all business writing; permeates a subject in a hard-hitting format that will impact people immediately. Keep your message clear and strip it down to its essence, avoiding clichés, tautologies and complex language.

5. never copy copy

If there is one thing that will guarantee the detriment of page rank and site authority, it is duplicate content. Even if you slightly change the wording of an already published site, in addition to the danger of plagiarism, search engine algorithms can still detect duplicate content. Plagiarism, by the way, is something no professional copywriter should even think of getting involved with. Even if his work simply looks like other work he has copied, he may be at fault. This is not only bad practice, but shows both laziness and lack of professionalism; factors that are punished accordingly by the search engine criteria. it would be better write your own web copy and have a friend review it as they will invariably know your product better than most.

It really pays to get it right, please both search engines and visitors, and be professional.