The importance of business logos
Business logos are an excellent marketing tool to help brand recall. Logos can be in the form of text logos, symbols, or a combination of text and symbols. Every business needs a unique logo to help them stand out from the rest of the competition.
A text logo is also known as a wordmark or logo. The text consists of the company name. Such a logo could also have some graphic elements like lines, boxes or borders along with the letters. However, the main focus of the logo should be on the letters, and the graphic elements should only accentuate the letters. It is ideal for companies that have a business name made up of just a few words. In such cases, this helps keep the company name intact and should be designed along clean, simple lines. If your business name is already well known and unique, you may just want the name as your logo.
A text logo also works for companies that have a wide range of products that can be difficult to represent through a single symbol or image. They also have a longer shelf life, so there’s less of a chance the logo will outlive use. It also helps protect your trademark as long as it is unique. In cases where the company name is not unique, a text logo may not work as it can be difficult to connect with the company. If your company name does not correlate with the products or services you offer, it may not be useful to describe your offerings. A graphic logo would work better in this case.
A symbol logo consists only of images and other graphic elements. Does not include lyrics or text. This type of logo works well when your company is already widely recognized. If you have been using a combination logo, you may want to switch to a symbol logo once your brand name is established. A symbol logo can also help a business stand out from the competition. If your company has a global presence, you may want to have a universal graphic symbol that is common to all countries. If your business is new, you may not want to spend time and money educating people about your logo. In this case, a symbol logo may not be right for you.
A combination logo combines the advantages of a text logo and a symbol logo. Through the symbol, the logo describes what you do and the text mentions the name of your company. This type of logo is more suitable for small and medium-sized businesses as it helps create brand recognition.