SEO content and social networks: finally together
The basic rules of SEO state that without good search engine optimized content, your website will languish in obscurity. If search engines can’t find it, then people can’t either. So it stands to reason that your web content should draw people (and engines) to you. But first, your content must attract people to that. Enter social networks. Social media can be a very effective way to make your content stand out.
SEO content finds a champion
How? Well, if people like your content, then they will want to talk about it. Social networking sites like Twitter and Facebook are like campfires where people sit around talking about topics of interest. Let’s say a person on Twitter views your site or blog, or receives your email newsletter, and finds it interesting. That person, at some point, will mention another inhabitant of social networks.
From there, the snowball effect occurs. SEO content, when done right, generates excitement. Buzz is shared via links, blogs and social networking sites. This is why good SEO content and social media are a natural match for each other. So how is this harmonious blend of content and social distribution achieved? Here are three tips:
1. Create great content – SEO isn’t just about the search engines, it’s about the people reading it. Write useful content for people. They want to know how you will solve their problems and address their concerns. Building a reputation for quality content should be the main concern of a good content marketing strategy.
2. Create links – The more links you have to other sites on the web, the more visibility you will have. This sounds obvious, but many business owners neglect this aspect of SEO. Write industry articles and distribute them. Bookmark your content. This includes your blogs and newsletters. Social bookmarking sites allow others to view and share your content.
3. Socialize – Social networking sites can help you promote your business (see above). Start a Twitter or Facebook account and create a fan page for your business. Use these sites to promote your business by sharing upcoming events and information with readers. Remember, users of these sites will pass on your SEO content to others.
By implementing these tips and using social media to distribute your content, you will become more recognized in your industry. Whatever you’re marketing to, you can get better exposure and increase your web traffic with the kind of free word-of-mouth advertising found only on social sites.