SEO Article Writing: How to Write a Keyword Rich Title

Writing a keyword-rich article title is beneficial for your article, but is it possible to balance SEO article writing with writing that also appeals to human readers?

Certainly!

By following the techniques and tips in this article, you’ll create headlines that make sense, grab the reader’s attention, and accurately represent what your article is about.

This is where many people go wrong:

They write their article, then say, “Now I need to find a way to include my keyword phrase in my title.”

Sometimes this last minute approach works, but most of the time it doesn’t. When you create your article and title and then go back and try to get your keyword phrase in your title, the result often looks unnatural and doesn’t make sense.

Here’s the trick:

Do the opposite. Instead of ending up trying to force your keywords into your already-built article and title, use your keywords as a starting point. Take your keyword phrase and brainstorm some natural-sounding headlines that incorporate that phrase. Then, write an article to satisfy the title.

Let’s look at some examples of keyword-rich titles (listing the keyword phrase first, then the titles):

*Healthy eating habits*

10 healthy eating habits that will help you live longer

Healthy eating habits for children

*Short Track Speed ​​Skating*

The history of short track speed skating

Short Track Speed ​​Skating: A Beginner’s Guide

Each of these titles makes sense, is understandable to a human reader, and is engaging enough to grab the attention of a reader interested in any of these topics. These titles are keyword-rich, while still being attractive to human readers. This is what you are looking for!

Note that each of these phrases is a long-tail keyword phrase (3-5 words long). When you do your keyword research, you’ll come up with a list of long-tail keyword phrases and a list of 2-word keyword phrases. The long-tail phrases will be used to generate article and topic titles. The shorter topic sentences should be used in your resource boxes.

Does it matter where I put my keyphrase in my headline?

You may notice that some of the sample titles have the specific phrase at the beginning of the title. If you can handle it in a way that sounds natural, try including the phrase at the beginning of the title. If not, don’t worry about it.

The point is not to use a strict title formula every time. Your goal is to generate quality headlines that engage readers, convey what the article is about, and also incorporate the key phrase in a natural-sounding way. If you come up with a great title that has your keyword phrase in the middle or at the end of the title, then that’s fine. Focus on creating titles that are interesting and engaging for your target readers.

Once you’ve gone through your list of long-tail keywords and generated a few titles for each, choose a title and write an article for it.

You see, this is the opposite of what a lot of people do: take your key phrase, then brainstorm titles, and then write an article that delivers on what the title promises. The result is a natural looking headline and article. This is the type of article and headline that readers, publishers, and search engines will love.