SEO and SEM long tail keyword marketing strategy

Long-tail marketing strategies for SEO and SEM often return higher conversion rates by up to 200% compared to generic short-tail keyword terms. These long-tail keyword terms can be extremely profitable for SEM (search engine marketing) in terms of lower keyword cost or bid and higher pay-per-click ROI. With SEO it is easier to rank well in organic searches for these keywords due to the low competition. The strategy behind long-tail keywords is to find keywords that people search for every day and eliminate or combine the most competitive keywords.

For SEO, long-tail keywords are less competitive and therefore easier to rank for, or in other words, easier to show on the first page of an organic search result. These days short tail keywords or generic keywords are nearly impossible to rank well for and it would usually take a site almost a miracle to unseat or replace the top ranking site for the given generic keyword. Most of your long-tail SEO success will come from publishing multiple weekly articles focused on your chosen long-tail terms. These long-tail terms should be located in the browser title, the page file name, the page header, the article title, and of course multiple times throughout the written article. Without original content, these long-tail keywords just won’t work for SEO. Our article, Creating Quality Content for SEO explains the essential steps to creating unique and original content. Internal links and filenames are optimal locations for long-tail keywords. Reserve main pages and topics for short-tail keywords and place long-tail anchor links within these pages.

With SEM, long-tail marketing strategies work essentially the same way. Choosing to advertise with long-tail keywords instead of short-tail keywords shows a higher conversion rate for sales and visits. This is mainly due to the fact that people searching through long-tail keywords are often further along in the buying process. These potential customers or visitors know exactly what they want to buy or read.

Finding the right long-tail keywords may seem difficult at first, but with a little creativity, choosing the most effective long-tail keywords will be easier. Start by putting yourself in the customer’s point of view. Imagine a situation where you are ready to buy or do extensive research. Think of short-tail keywords that you might do a search on first and then elaborate. Refrain from using stop words like and, or, the, but. If you come up with a long-tail term, such as long-tail keyword strategies, think about how to restructure the term by removing and making the keyword more specific by using long-tail marketing strategies. You can get even more specific using SEM long-tail keyword marketing strategies. Various tools and resources are available to help find the right long-tail keywords, such as the Google AdWords Keyword Tool, Word Tracker, and Success Tail. These programs generate keyword suggestions and provide data on the competition and search volume for selected keywords.

The benefits of using longtail keywords are endless. Google has stated that 20-25% of searches have never been seen before. This means a greater opportunity for traffic and sales at a fraction of the competition. The best part is that there are new key terms updated every day. Creating new key terms is easily done by removing, replacing, adding, or creating a complete variation of long-tail key terms you may already be using.