Marketing Strategy Tip: How to Get Access to Business Experts for Audio Interviews

Here are some marketing strategies on how you can get business experts to agree to an interview.

This tip is not going to surprise you, but it is very, very simple and it is something that everyone can do. Just ask.

In his day-to-day life, he runs into business experts all the time and gets the chance to say, “Hey, you’re really good at what you do. Would you be up for an interview with me?” That’s exactly what I did when I landed the interview with Mark Joiner. Mark was a subscriber to one of my websites and I remember seeing his name and signing up.

He emailed me and asked a question about my site and then I wrote back and said, “I know who you are. Nice to meet you.” I answered her question and then he emailed me and thanked me. I don’t know if I just cheekily said, “Hey, would you be willing to do an interview for my site?”

I interviewed him first and then he invited me to be interviewed for a membership site he was promoting at the time.

Here’s another example of one way I was able to get a business expert to agree to an interview. It was with a desktop publishing expert named Mike Simonic. Mike is relatively unknown to most people. He was a million dollar publisher of a special effects cookbook. He had a problem with one of my websites and called me on the phone. He said, “Hey, I’m having trouble logging into your website, what’s the problem?” I helped him up and said, “Hey, what are you doing?” He says, “Well, I’m a publisher and I put out this special effects cookbook.” That sounded really cool and it sold a million copies. I mean a true self-publisher millionaire.

His idol was Ted Nicholas and he had been interviewed in many newspapers, and I asked him if he would be willing to do an interview and he let me interview him about his success.

This is how I was able to secure an interview with Bob Bly and Ben Settle. I remember sending each of them an email after seeing their newsletters. Even before we met and I said, “This guy is a good copywriter.” He sounded like Gary Halbert.

But a simple email or phone call is all it takes and you can have access to any business expert you need to interview.