Instagram Marketing: Building Brand Awareness and Followers

With the integration and increasing importance of social signals to the Google algorithm, more and more people are encouraged to use social media platforms to boost their advertising efforts. One of the places that has been gaining considerable attention from SEOs and internet marketers is Instagram. But like any other trading strategy, you can’t just jump on the bandwagon and see results. Learn the right way to do Instagram marketing, then build brand awareness and gain more followers.

Instagram has taken the lead in making the web more visual, creating avid photographers from average users and brand specialists from companies that have seen the potential of the platform. Sharing photos has proven to be a great way to attract good followers, increase customer relationships, and inspire active engagement and discussion from users. To enjoy all these promising benefits, what does it take to make your marketing campaign a success?

1. Set up and manage your account professionally. If you’re not outsourcing social media optimization, you should take the time to set up and manage an account…professionally. Think about how you would like people to remember and view your business. A good Instagram marketing strategy to look at is that of Burberry’s, a British luxury fashion brand. Among the photos they share are taken during their events, behind the scenes. In doing so, they make fans enjoy the “experience” through internal photos of glitz and glamour. This participation ignites interest and sharing.

two. set schedules. No Internet user would want to follow an account that uploads 30 photos at once, every day. While flooding your feed with everything you have on camera can be tempting to keep your brand going, this move can only lead to upset followers who will decide to unfollow your account and even mark your posts as spam. Just focus on quality and creativity, and your single photo will be able to get your message across more efficiently than the longest article you can write.

3. Upload real photos. The success of your Instagram marketing campaign largely depends on the creativity of your photos. Never fill your feed with photos of texts that tell news, events or promotions. Share real, creative photos, and if you need to include any text, that’s what the caption is for. And if you’re having a hard time deciding what to post next, here are several ideas for your content strategy:

· Images of your products in various decorations or backgrounds.

Images of people, famous or average, using your products can be ordinary, candid, funny, or offbeat.

Four. tags. In social media optimization, hashtags mainly help to rank posts. These can also be used to create communities within the photo sharing platform that have the same interests. Another way to maximize the use of hashtags is by staging contests with prizes up for grabs.