How to Practice Business Etiquette in the United States

Before we even begin to discuss some of the general business practices in the United States, there are two key points in American culture that we need to understand. Individualism and egalitarianism are two important elements in American culture that have significant effects on its business labels.

According to the research and studies of Geert Hofstede, Professor of International Management at the University of Limburg in Maastricht, the Netherlands and a noted expert on corporate culture who has conducted extensive studies on workplace values, the United States has a high level of individualism in their society.

This is why Americans display more self-sufficient behaviors and, in addition to themselves and close family members, tend to form weak ties with other people. American culture practically emphasizes and rewards those who take initiative and those whose goals are toward personal achievement. Status and age do not matter much and what is looked at are personal achievements.

Meanwhile, egalitarianism or the concept of equality is also important. Americans believe that they should have the same rights, the same social obligations and the same opportunities. Equality, however, is still based on individual achievement. Americans feel and believe that working hard and doing your best deserves success and better financial gains.

This concept of equality influences how Americans treat wealthier, older, and more authoritative people. Americans generally do not show much respect for people who have a higher social and/or financial status. Professional titles are rarely used and people prefer to call each other by their first name.

You’ll find that American corporate culture is very task-focused. Americans are direct and will say “no” if they want to. It’s normal for them to criticize work, performance, or people in public, so don’t feel embarrassed if you’re on the receiving end.

Furthermore, punctuality is considered sacred in American business culture. People are expected to attend meetings and appointments on time and deadlines are expected to be met on time. Failure to do so is often frowned upon and considered grossly disrespectful. Punctuality and meeting deadlines are further emphasized due to the “time is money” philosophy practiced by the business community at large.

Americans are willing to work long hours and overtime because of their work ethic. The office/business hierarchy is also practiced with an emphasis on the organizational structure of the company. However, due to the individualism in American society and corporate culture, the work environment is highly competitive with an emphasis on personal competence, professionalism, and individual responsibility.

With respect to some business etiquette, firm handshakes signal the start and end of business meetings. Shows sincerity and interest by maintaining direct eye contact during the initial greeting and during important parts of a conversation. The exchange of business cards is considered an ordinary or casual activity and does not follow formal rules.

When doing business in the US, it is important that you pay attention to the guidelines and rules dictated by trade laws, procedures and policies. Be careful when giving gifts, as many companies often discourage the practice, as the gesture can easily be misconstrued as a bribe.