How to develop a website content strategy
A website content strategy is a plan for how you are going to use content to develop and market your business online. The content is not limited to just written text. You can include videos, polls, graphics, images, and many other things that make your website more interesting to your readers.
There are two fundamental components of a website’s content strategy:
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The content that you actually publish on your website. This includes how often you post, what you write about, how far in advance you plan and produce content, etc.
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Content you use to promote and market your website, such as social media posts and emails to your list of subscribers.
Why is a content strategy important?
Having a strategy means you can plan ahead. Instead of just publishing a new post on any random topic, you can plan topics strategically based on special offers, the time of year, etc. Planning ahead also helps you post on a regular and stable schedule. This is important to keep readers engaged and search engines happy as they like new content.
Creating an online content strategy
Regardless of how valuable your content is, if you post a lot of text that looks boring, you won’t get many readers. The eye is not drawn to large sections of text. This is why it is so important to have different types of content on your website when promoting your business online.
Video
Videos are one of the best ways to drive more traffic and keep people on your website longer. There are numerous ways to make videos and that doesn’t mean you have to stand in front of a camera. You can create videos using just text, images, and a voiceover.
interactive content
Polls and surveys are a great form of interactive content. People enjoy interacting online. It makes it more interesting for them and encourages them to stay on your website longer. This increases your income and increases the reputation of your business, causing it to rank higher on search engines.
social media
Having a live stream of the opinions people are making about your content can encourage people to visit your website. Posting testimonials that people have given about your business will also create good quality content that people will want to read. You could even invite some of your regular readers to be interviewed for your next blog post.