Home Business Expert – Search Engine Optimization Fundamentals

Search Engine Optimization or SEO as it is also popularly known refers to everything you do to improve your website’s ranking on search engines like Google, Yahoo, MSN and others. Search engine optimization involves two types of work in on page optimization where you make changes to the pages of your website and off page optimization where you do other activities that may have nothing to do with their website as such, but they still end up promoting their ranks.

Here are some basics of search engine optimization:

Keywords

Keywords or key phrases are those terms that people on the internet enter into search engines to find your website. So naturally they are very important because you need to be found for the most popular keywords. So keyword research is the first thing to do. Do your research and make a list of the most popular keywords that your prospects might use to find your website, but don’t stop there, you’ll need to build a master database of hundreds of keywords. This is because you will find the most popular keywords to be extremely competitive and ranking well for them is very difficult. So you may need to rely on the next best ones while still trying to get top keywords.

Delighted

Many search engines place a lot of importance on content and that is why you will find that websites that have a lot of content often end up achieving high ranks. But a lot of content is not enough, you have to keep changing it or adding new content because that is how you will keep the search engine bots visiting your pages again and again to crawl.

link exchange

Link exchange or link popularity as it is also known is another powerful way to reach the top rankings. The higher the number of inbound links to your website, the better your PR or Page Rank (Google’s way of assuming the importance of a web page), and if you have a high PR, your ranks will surely be good. Search engines believe that an inbound link is a vote of confidence in what you have on that page, so the page is assumed to be important. Posting articles on directory websites also allows you to get back links and this is a good way to improve your link popularity.

Goal labels

Optimizing meta tags, particularly keyword, description, and alt tags, also helps greatly because many search engine bots crawl these codes as well.