Find new business through creative marketing strategies

Keeping your marketing up-to-date is critical to staying connected to the market and finding new business for you and your joint venture marketing partners. Find initial success, it can be tempting to get lazy about marketing activities. The following ideas are worth experimenting with depending on the product/service you are selling. Appealing to a new market or using a new channel may be the best way to quickly grow a new customer base. The risk is worth the reward for keeping some of your marketing budget available for creative and special campaigns.

Reach a new demographic

Certainly, some companies have very restricted potential demographics in terms of where their products and/or services have appeal. Nevertheless; Many businesses and especially consumer-focused businesses have various demographic niches that they can serve. Find ways to establish your brand in these available niches for your business to expand your reach. Fine-tuning your basic marketing message and approach can result in winning new business. An observable example of a business that successfully attracted more business by reaching a new demographic is TV ads on sports channels of male sports stars marketing Weight Watcher-type meal solutions, a product historically advertised to women.

Participate in Great Events

Attending major business and industry events is a great place to meet business leaders and decision makers within your industry. While sponsorship of the largest events is often reserved for companies that have significant resources to spend on marketing, it doesn’t mean you can’t participate in a meaningful way. Get a booth at a major event, then host a "after the event" social gathering at a nice nearby bar or hotel. These are the places to meet potential business partners and people who could become your next customers.

Start a conversation

Participate in online conversations on sites like Facebook, Twitter, and Reddit. While these sites are amazing platforms to reach customers, be careful when selling as most people are smart enough to see overselling marketing in an online post. Be a true contributor to the conversation and provide value to others who read your posts. Time spent building credibility on forums and industry-focused sites like Reddit will allow you to get away with subtle marketing through your comments, suggestions, and links that may be present on your profile.

Try a pop-up sale

If your business is capable of operating a pop-up sale, find a few locations that have a large number of people who are within your target market and go to the location and establish a presence. It can be just you with a t-shirt and a handful of flyers or an entire booth that is rented out in the venue that you can operate as a store. Summer can be a great time to plan a pop-up store and sell your wares to people who are on vacation or just enjoying the good weather outside.

Finding a new marketing strategy or establishing a new customer demographic channel is exciting and every business needs to focus on it. Never stop experimenting and innovating with your products and services, as well as with your marketing strategies.