Digital Marketing
Earn money online with blogs

Earn money online with blogs

What is a blog? A blog, originally known as a “weblog,” is a series of posts that you write about whatever you want to discuss. Blogs are free and can be monetized in various ways. They can be product or software reviews, information about your particular niche, or just your thoughts and opinions about the world in general. If you are sharing valuable information in a particular “niche”, you can get sponsors to run ads on your blog. However, it is easier to monetize your blog in other ways.

For example, Google has the “AdSense Program,” so called because the ads actually “detect” what you’re blogging about and match topics accordingly. You can also advertise other people’s products on your blog by being an “affiliate” to them.

You could provide valuable tips and tools and direct people to your blog via social media like Twitter. Once people are on your blog, you have an opportunity to earn their trust by providing them with quality information and freebies. Earning the trust of a potential customer will go a long way toward making them interested and willing to listen to any opportunity you offer. Simply provide media and a link to your opportunity’s main site.

“WordPress” is a commonly used free blog that can be installed on your own server with your own domain name, or by using the “WordPress” server space. WordPress blogs can be customized with templates. WordPress itself provides a number of free templates. Other free and paid templates can be purchased online. Just do a search for “WordPress templates” and you’ll find many of these sites. I find that adding a “widget ready” template allows me to do many of the things I want with my blog, like a custom menu, social media links, calendars, etc.

Once your template is in place and your blog is set up the way you want it, start posting. The most recent post usually goes to the top of the page, unless you put a “sticker” on one of the posts so it stays in place. Like many social sites, blogs are interactive at best. A “comment friendly” blog will allow your readers to post their thoughts and opinions. You’ll get spam comments, so you’ll want a good spam guard.

There are several ways to make your blog search engine friendly, such as using your keyword phrases in your posts. There are also “ping” services where you can quickly send a small snippet of text, letting sites know you’ve updated your blog and they should track it.

As you may know, especially when it comes to internet marketing, content is king. Search engines look for unique and quality content. Blogs can be a valuable tool for providing content and attracting people to your blog, and products or other opportunities that you want to advertise.

The bottom line is that if you have something to say, or a product or service to promote, blogging can be a fun, effective, and potentially profitable way to spread your message.

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