Choosing Wealthy Clients for Your Cleaning Business
Most of the people who go into the home cleaning business are targeting the average income earners as their target market. However, there are some who are targeting the upper class and higher income people as their target market because they find more cleaning business opportunities in these.
Whatever it is, it’s always up to you. However, just be sure to determine which ones you want to have as your target market so that you can employ the right cleaning business marketing schemes and tools for your operations.
The benefits of having wealthy clients as a target market
Each target market has its advantages and disadvantages, as does having wealthy people as customers. The benefits, however, are quite good. Wealthy clients have big houses, estates, and even more than one house. They also have many properties like boats or yachts, for example. Some of them may even be in the hotel industry or something like that. So basically, by having these people as your clients, you are opening up more cleaning business opportunities for your company.
If you do a good job cleaning the client’s house, you may like your style of work and hire you to clean your properties, your chain of condos, or even your yachts. Wealthy clients are also people who own businesses rather than work as employees. So if they like the way you do things, they might even hire you to clean their offices, their buildings, etc. Also, they can recommend you to their other wealthy friends and family who may also have their own chain of properties that they would like you to clean. If you do things right, your business will grow at a rapid pace and you will hire cleaning crews, staff and staff even earlier than expected.
However, the downside to this is that their houses and other properties are expensive and expensive and you have to be very careful when cleaning. The damage done can cost you a considerable amount if you are careless. And access to their homes will also be much stricter. So if you can keep up with this, then you will enjoy having a house cleaning business that caters to wealthy clients.
How to get wealthy people to be your customers
Basically, how to make rich people your customers is to go where the rich people are. To achieve this, the cleaning business marketing strategy is to join country clubs, exclusive clubs, and even businesses and other organizations. By expanding your network, you will be able to meet these people, but you will also keep up with expenses. So what target market? Everything depends on you.