Branding: the current trendsetter in the market
Right now, the market is being taken by storm by the concept of online branding. Surely any business that does not subscribe to this current trend is losing thousands of leads, successes, and sales. With the ever-increasing competition in today’s marketplace, direct response marketing, sales promotion, and lead generation are no longer as effective. Branding has a lot of potential, and what branding can do to a business is something every business person should know.
Luxury or Loyalty
Many marketers who subscribe to direct response marketing believe that branding (especially in the online marketing industry) is nothing more than a luxury that larger companies can afford. Mistaken. In truth, the goal of brand building is to establish reputation and, eventually, loyalty.
You see, a branded business entity will have your name resonated with your clients and clients. Psychologically, that tempts or convinces them to go back to your business and do more business. Thinking long-term, a well-branded company will have loyal and confident customers who do business with the company, even without new offers and promotional activities.
Branding, then, aims to establish your company in the market niche and build a good reputation that will, in effect, guarantee sales growth and customer loyalty.
Three key strategies before launching a brand:
Before a company can successfully launch a brand, a few factors need to be considered. These factors must be taken into account and must have the corresponding strategies so that they are adequately addressed.
Your brand must have a voice. In this way, the brand establishes a tone, a mood and a message about what it transmits. The voice of the brand must have a lasting impact in the mind of the audience. Research is crucial here. A company must understand what the audience wants to hear when they see a certain product. With proper research, a company could come up with a brand and voice that suits the audience and therefore makes an impact. Make sure the content is engaging and clear in the delivery of the message. Building the brand through various channels (mix of traditional and online media) is also a good move.
In marketing, following the trend is a good idea; this is because there is definitely a larger audience for the product. So, let’s take, for example, social media. That is the current trend today. Your business should be able to integrate social media into your marketing strategy. Build advertising for the product online. Explore Facebook, Twitter, G+, and other social networking sites that have a stable and engaged community. This is hitting two birds with one stone; as the company becomes more popular and the product is talked about.
In any marketing move (even classic direct response marketing), it’s crucial to target a certain demographic. It is necessary to consider the audience of the marketing strategy. Without proper audience research, the strategy is wrong and more likely to fail. As a business, you need to be able to determine which audience group is right for your marketing strategy and your product. Consider the gender, age, location, marital status, and income group of your target audience. Of course, you wouldn’t sell children’s toys to senior citizens, would you?
In marketing, following the trend is a good idea; this is because there is definitely a larger audience for the product. So, let’s take, for example, social media. That is the current trend today. Your business should be able to integrate social media into your marketing strategy. Build advertising for the product online. Explore Facebook, Twitter, G+ and other social networking sites that have a stable and interested community. This is hitting two birds with one stone; as the company becomes more popular and the product is talked about.
Your brand must have a voice. In this way, the brand establishes a tone, a mood and a message about what it transmits. The voice of the brand must have a lasting impact in the mind of the audience. Research is crucial here. A company must understand what the audience wants to hear when they see a certain product. With proper research, a company could come up with a brand and voice that suits the audience and therefore makes an impact. Make sure the content is engaging and clear in the delivery of the message. Building the brand through various channels (mix of traditional and online media) is also a good move.
- Audience –
- Trend-
- Voice-