Blogging is essential for online internet marketing strategies
Among online internet marketing strategies, blogging is a constant; for good reason, too. It’s a relatively easy way to keep the content on your website fresh, which is good for search engine rankings. It provides value to your website visitors and can build your reputation as an expert in your field.
Blogging as a reputation tool
A person can claim to be an expert in a certain niche all over the net, but that doesn’t mean someone will necessarily believe it. Blogging is one of the best ways to show that you really are an expert. In fact, you can build your brand in many other ways with this simple little medium.
As a general rule, you should keep in mind that what you upload to the Internet will be there forever. That means every post should be written with your reputation in mind. Anything that happens in your life that could disprove your reputation should obviously not appear on your blog. Otherwise you can put almost anything on it and it can add to your image of being a real person.
Blogging on Website Marketing Strategies
Website marketing strategies are generally about giving search engines what they want to see on an active website. In the words of Google, “content is king,” and blogging can keep your site fresh with content every time you blog.
There are other reasons why blogs are good for website promotions. For one thing, blogs attract traffic, especially in the form of repeat visitors. Without a blog, a visitor could visit your website once. This can seriously decrease your traffic and is noticed by search engines. Also, the more often a visitor visits your site, the more likely they are to eventually purchase your services. Keep them interested, and they’re yours.
Blogging and Cyber Marketing Strategies
Blogging also plays well in other cyber marketing strategies. Let’s say you’ve had billions of Twitter followers for a few years. Let’s also say that you have started a new web business and need to drive traffic to your new site. Just mention on Twitter that you have a new blog on this new website and regularly mention that you have a new post. Ready! Instant traffic.
With the right plugins, you can also monetize your blog. Blogs are a great medium for AdWords and revenue sharing. Essentially, you rent space on your blog page to advertisers, who pay you for every click they get from your link on their page. In fact, you can also use your blog for your own affiliate marketing campaign.
The result is that blogs are an excellent and versatile tool for a variety of marketing campaigns. Whether you’re a direct marketer, an affiliate, or have another type of service you’re promoting, blogging is a huge draw for traffic, can vastly improve your search engine rankings, and can make all the difference in conversions.