Benefits of facial recognition and digital signage software
Digital signage is an effective form of communication that uses digital displays such as LED, LCD, touch screens, and projectors in public places. It allows you to convey your marketing message and promote your business effectively. Now facial recognition software is used in conjunction with digital signage systems to help you personalize your message for your target audience.
Facial recognition software is intelligent software that detects the presence of human beings automatically, counts them, and distinguishes between male and female, young and old, through facial pattern recognition. It is the most powerful tool for digital signage systems that allows you to send targeted and personalized messages, according to the approaching viewer. For example, if you sell face creams for men and women, you can easily send personalized messages to men and women. Digital signage makes it easy to add, delete, or edit content and broadcast streams in real time for instant content delivery. You can maximize the efficiency of your marketing campaigns. You can add interactivity to your installed digital signage system effortlessly with the help of facial recognition software.
Digital signage system using facial recognition software helps to significantly reduce marketing costs as it eliminates the need to obtain printing services. Printed materials are static and are often ignored. You can change the digital content without spending extra money. You prove to be most successful when targeting consumers who already have an interest in your product or service. For others, it acts to attract attention and focus on the ad. Helps you gauge the success of an ad campaign across multiple locations.
You can enjoy many other benefits by using the digital signage system and facial recognition software. You can use it for retail advertising, consumer information, and much more. You can generate more revenue by selling advertising space on your digital signage solution. You can promote new products and services by working together with manufacturers, advertisers, and sponsors of some events. You can grab the attention of consumers and increase brand awareness with this great tool. It is dynamic and has a far greater impact than any other medium.
The most important benefit of adding facial recognition software to the digital signage system is that it is possible to obtain information on the number of impacts per day or per hour of the day. Statistics can be collected that will help fine tune the marketing strategy. Therefore, you can target consumers through ads at certain times of the day. It has the ability to differentiate males and females, young and old with more than 80% accuracy. You don’t need to install additional hardware besides the camera to add this software to your digital signage system.
Facial recognition software offers the ability to extract data from the respective statistics, allowing you to better focus on marketing and advertising campaigns and make informed decisions with ease. You can track the results effortlessly. You can record the date of who is looking at the ads and for how long and the degree of interest shown. It detects the facial geometry of people using computer vision and records the total number of viewers, gender rating, and age rating, thus helping you make the best investment decision based on those facts. It allows you to differentiate yourself from the competition.