Advantages of Viral Marketing through Content Distribution
The principle of viral marketing works much like a computer virus. If left unchecked, a computer virus
affect one PC to the next. But unlike a computer virus, which is harmful, viral marketing is used for good. It is very effective in spreading information about your business. The logic is very simple. Catch it and then pass it.
So how does viral marketing fit in with content distribution? I’m glad you asked. If you offer high-quality articles, white papers, reports, e-courses or e-books, you can be sure that they will be passed on to others, and others will pass them on to others, and so on, thus producing a ‘viral’ effect. .
Unlike a computer virus, this type of virus works for you and does not harm anyone. Soon you will find your writings circulating on the Internet.
Drive targeted web traffic to your site
An effective way to present your website is through content syndication. Target visitors will land on your website when they click the links in your ebooks or the resource box at the end of your articles. You can get more website traffic through the ‘viral’ effect of content distribution.
gain credibility
Writing quality articles, ezines, e-courses, e-books, white papers, and reports will quickly establish you as an expert in your field. You will gain credibility if the content you have written provides solutions to people’s problems. That is the reason why ‘How To’ articles and e-books are popular and in high demand.
Increase link popularity
Another benefit of distributing free content is collecting inbound links. When people publish their articles or syndicate their eBooks on your website, they are essentially providing one-way links to your website. If these one way links originate from quality websites, they will increase the pagerank of your web page. Writing and distributing quality articles or e-books will increase the link popularity of your web page.
Make back-end sales
The main reason experienced marketers offer free content is to build their subscription lists. They offered what they call ‘front end products’ in the form of free content. Your strategy is to get people to visit your website to sign up for your mailings. Eventually, through the advertisements, they make ‘bottom sales’.
Earn additional income through affiliate programs
Another added bonus of distributing free content through eBooks is the opportunity to earn additional income through affiliate programs. You can easily insert affiliate links in your ebooks. However, a few words of caution here…
1. You must insert affiliate links that are relevant to the content of your ebook.
2.Insert affiliate links in a strategic, discreet and moderate way. Don’t turn your ebook into a mega sales promotion. Provide your readers with quality content, not sales pitches.
Most internet marketing newbies fail to harness the power of viral marketing to make a profit and build their subscription lists. They’re already so busy learning how to start and run their online business that they don’t have time to write quality content for distribution.
Any aspiring online marketer should invest the time to research and write quality content for distribution or invest the money to hire someone to do the work. After all, the Internet is about information. Most people surf the Internet to collect information first and foremost. Therefore, quality content is in high demand now and will continue to be in the future.