4 useful benefits of gift cards

Gift cards are a useful marketing tool to help increase commerce and attract both new and existing customers. For special service businesses or retail stores, such as day spas and bookstores, gift cards can be a reliable marketing tool and can be easily displayed at the front desk or at the cash register for easy access. Here are four of the benefits of using this type of payment method:

Attract new customers

Gift cards are very effective in attracting the type of customers who would not normally visit a particular business or service. With essential free cash on hand, they are more likely to browse a store and buy something that is necessary or that appeals to their interests. Also, for customers who found the store interesting, they are more likely to return as regulars.

Greater brand awareness

All gift cards created for a store or business will receive a unique design that matches the particular brand and logo. This makes it a very useful marketing tool that is often kept on the customer’s mind, especially for those who store the cards in their purse or wallet. As more shoppers purchase these types of gifts to give to family or friends on holidays or birthdays, the brand will continue to pass on to more and more new potential customers.

Additionally, they can be designed into unique packages or customization options to fully tailor marketing programs in an effort to maximize perceived value.

Increase in sales

Gift cards are purchased at a specific value, but there are many customers who spend more on higher-priced items. They are a great incentive for customers to enter the store and search for available merchandise. Once customers start to take an interest in the products, there is a real change in that they spend real cash in addition to the value of the card. Even if a product is only slightly more expensive than the value of the card, it still helps increase sales and leaves the customer satisfied.

Universal benefits

They give the customer many more options. They get the full option of choosing preferred merchandise from a specific store and don’t have to simply accept a product that has been chosen for them. Many appreciate the complete freedom of choice and it easily provides cash-like benefits.