Business

Textbook Book Review: An Introduction to Business

Considering a career in business? Perhaps now is the time to prepare, as the economy begins to recover and jobs begin to return to the United States. Thinking of getting an MBA or business degree? Do you see yourself in the future as a business manager for a business unit or retail store? If so, maybe you should learn more about how companies operate, how they make money, and how to manage their employees.

Of course it is not that simple, there is much more to it than that. However, it makes sense to start early and perhaps consider some business courses as well. If you don’t have time to go to school right now, there is a very good book that I would like to recommend to you. It is a textbook and is available online. It is a book that I have in my personal library for reference, although I am a retired franchisor, and perhaps I could have written the book myself.

The reason I’m keeping this book is because I think it’s interesting to get the academic perspective on the subject and learn what our business schools and community colleges are teaching future students who will earn degrees in business administration and then move on to the labor force. The name of the book is;

“Introduction to the company” fourth edition) by Steven A. Eggland, Les R. Dlabay, James L. Burrow, Robert A. Ristau, Southwest Educational Textbook Publishers, Cincinnati, OH, (2000), 677 pages, ISBN: 0538-69146-8.

This book is divided into chapters or sections, which are called units. Each unit and subsequent chapters cover a different aspect of the business, things you need to know. For example, unit one talks about the economic environment, which is extremely important right now as we emerge from the business cycle recession into an inflationary period. Learn about business cycles, statistical modeling, and proper business decision making. Then there is a section or unit on business operations and another on business and government regulations.

There are also international business units, as well as small business management. You can also learn about business credit and financing, as well as strategic investment strategies and risk management and return on investment. This is a very comprehensive book, easy to read, nicely formatted and pre-highlighted to make learning much easier. If you’re looking for a starter book on getting started with business, this is definitely a book I’d like to recommend to you, and like I said, you can find it online.

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