Sony Xperia Z: a rugged phone with powerful features!
The battle for smartphones reaches its peak day by day. Interestingly, with the astonishing return of the Blackberry OS10 and the emphatic arrival of Windows 8, there has been some very fierce competition in the high-end smartphone space. A battle within a battle is escalating between the Android train. Google’s popular operating system is clearly the industry favorite for volume-based smartphones. With top brands vying for their fair share of the Android space, Google is enjoying massive growth in its high-end consumer base.
The latest high-end smartphone from Japanese giant Sony Corporation, the Sony Xperia Z is an honest attempt by Sony to create some forays into the high-end smartphone domain. Driven by Sony’s exclusive irresistible sound clarity, the Xperia Z is sure to present a palpable proposition. Sony enjoys high brand recall value in the consumer electronics world; Not surprisingly, the brand equity is easily applied to the brand’s smartphone versions as well.
Powered by an impressive camera, the super slim Xperia Z offers a robust design. The phone does not feel heavy and lacks a certain “plastic” feel (more common with the Samsung Galaxy series). An Android Jelly Bean phone, the Xperia Z is the recent and perhaps most promising bet from Sony’s stable. Launching just before the HTC One and Samsung Galaxy S4 gives the Xperia Z a safe first-mover advantage, but is the phone poised to turn the hype into revenue figures for the struggling brand (in terms of income)?
A 1.5GHz quad-core processor called the Snaprdragon Krait does most of the talking for the Xperia Z’s response speed. The lenses and camera have always been a strong point of Sony phones, and the Xperia Z doesn’t disappoint. in this sense. The Xperia Z has a powerful 13 MP snapper which may mean that the user no longer needs the DSLR. The 16 Gb internal memory is more than enough to accommodate the basic requirements and to recharge it the user can also expand the memory.
But, the biggest and coolest feature of the lot is its unique body and design. Following Sony’s claims, the phone is waterproof and scratch resistant. So you don’t need to worry about how you’re using it and for those of you who were big Nokia fans for the ruggedness of their phones, the Xperia Z with its astonishing ruggedness can provide the perfect Phillip for cruising.
A 2GB RAM takes care of the speed quotient and the response time is decent compared to other Xperia Z compatriots. If you’re a Bravia fan (remember Sony’s consumer durable market LED series), you’re going to love it. screen resolution. A powerful 1080p HD display enhanced by the Bravia engine is a feast for the eyes. Granted, it might not exactly rub shoulders with Apple’s retina display, but it will surely make you realize that it’s a bit different from regular phones.
Ergonomically, Sony has always been a user delight. The Xperia Z is no different in this regard. All control ports, SIM slot, volume controls, micro SD slots, power control, etc. they are cleverly spaced on either side of the phone. One thing that certainly goes against the Xperia Z is its contrasting viewing angles. The phone is simply not consistent across all viewing angles and the visible deviation from standards is not impressive.
The Xperia Z may be Sony’s latest roll of the dice. It’s no wonder the brand is spending a lot on marketing and sales promotions. In the UK, for example, the phone covered every visible spot in its early ad days. Sony has surely realized that it is no longer the product that will speak, but rather the brand as a whole has to start speaking. It is certainly a sign that Sony has finally realized that it has to reach the audience and the changed landscape.