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DJM Art: business without an office in the digital age

4 important things in the implementation of digital businesses

There are four important things in running an information technology or Internet-based business. The four things are focus, segmentation, brand empowerment, and customer care. If all four are executed simultaneously and continuously, the unexpected results will be achieved.

1. Every business needs focus, which means that it is impossible for an entrepreneur to see the potential value of the sale when they are not focused on the product and product knowledge. Therefore, determining the focus is very critical when starting a business.

2. Next, determine the market segment. DJM Art is smart enough to choose timeless products, that is, accessories. According to the information, the accounts only belong to two countries for reference, namely Indonesia and India.

From the two countries, the accounts spread to all corners of the world. Choosing this product is very profitable when DJM Art can also produce it. The accounts have their own market segments, ranging from certain indigenous communities to design (fashion). Obviously, until now, DJM Art has been playing with various designers in Jakarta and even in Paris.

3. Boosting brand

After having a clear segment, brand reinforcement is required. Brand empowerment becomes a mandatory activity for entrepreneurs. DJM Art does it in a simple way that can be unimaginable, which is only based on social networks (Facebook, Twitter, Instagram). Therefore, as a young entrepreneur, Sofrul Mukhlis, the owner of DJM Art, often said that his office was only in his hand, that is, a smartphone.

Making promotions, launching the latest accessory products, communicating with potential buyers, can only be done through the functions on the social networking site. Simple enough!

4. Finally, it is very important to create chemistry with potential buyers or clients. Because the products that DJM Art offers are nuanced art and not mass art, it is very important to keep communication intensity to support potential buyers. Everything is done through social networks until the transaction and the process of delivering goods is done through a cargo transport service.

Just doing these four things, now the turnover of DJM Art, which is operated from the cities of Mojokerto and Jombang (as a workshop), East Java has reached tens of millions every week.

Even before a certain push, related to customs in various regions of Toraja and Kalimantan, beads became mandatory. Therefore, the orders also increased dramatically to hundreds of millions.

Remember! Everything is done simply by relying on a smartphone. If DJM Art asks you, it is an online store that does not have an office like a conventional business. Therefore, it is not necessary to consider budget savings (office rental, electricity, water, etc.).

The interesting lesson is that we can all do what the energetic young Sofrul Mukhlis does. In fact, today, many are doing business through social networks. But has it ever occurred to you to sharpen the four things briefly described above?

Conventional Business models are being increasingly abandoned. Office infrastructure absorbs a reduced budget, so the choice of ‘businesses without offices’ is a trend for the future. If you’ve tried it, don’t just post products, but do market segment research, build branding, and approach the customer in a courteous and friendly manner.

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