Content Marketing and the 5 Reasons to Produce Quality Articles
The lifeline of every website on the internet is traffic and content marketing remains the best way to generate long-term sustainable income from your online activities. While there are hundreds of different ways to generate traffic, most are short-lived or quickly become expensive to maintain over a long period of time. Content marketing that produces useful, relevant, and timely information on your topic quickly attracts the attention of search engines, bloggers, and visitors.
1. Attract targeted traffic to your property on the Internet
If you think of your website as commercial real estate, then you need to remember the top 3 things that make real estate valuable. They are Location, Location and Location. Your website thrives on traffic, traffic and traffic. All major search engines look for relevancy in the articles you place on your website. Quality content brings higher scores and higher organic search results.
2. Inbound Links Build Credibility With Search Engines
People who read the information your content marketing produces will comment on it. This is purely human nature and the more people talk about your article marketing efforts, the more inbound links from outside sources your site will capture. The more links attached to similar sites, the better the site will rank and the more visitors it will have.
3. Content Marketing Builds Your Search Engine Reputation
When the dust from the Panda update finally settled, the need to put quality content on your website was apparent to everyone on the internet. Sites that had been generating income for people were suddenly wiped from search engines, resulting in more timely information and a better user experience for everyone. Those who continue to post junk content find themselves at a loss now that they cannot achieve long-term success in search engines.
4. Article marketing can make you a hero
If you’ve ever given someone advice and they thanked you for it, then you can multiply the good feeling it gave you by putting your best information online, on your website and as a guest blogger for others. These articles and posts will give you a lot of credibility when you suggest products or services to others. It also brings traffic back to your site as people want to know more about someone offering good advice.
5. Quality content marketing puts your visitors in the buying mood
Earning money online by distributing information, products, or services is usually achieved by participating in the conversation going on in a prospect’s mind as they search for the best solution to their problem. If you can get top-of-mind awareness, then you can make the sale. Your content should discuss the various problems your prospect may have, the solution your product offers without putting pressure on them, and establish them as the expert to provide insight into the situation. This is often called pre-selling and gets your prospect in the right mindset to buy a product from you if you have the right call to action.
Article marketing, content marketing, SEO article writing, bum marketing or whatever you want to call it is still the most viable way to present your product, service or information to the world and if done correctly it can earn you a lot of money. Take a look at the resource box below for more free information on turning your articles into a profitable writing system.