7 hidden secrets to writing an engaging network marketing ad copy
Most network marketing companies encourage their distributors to buy lots of pre-designed flyers and brochures. They promote the fact that it takes a lot of guesswork to do it yourself. All you have to do is buy them, deliver as many as possible, and wait for your phone to ring! Sounds great … but does it work? Not really.
Companies make millions of dollars just from their literature. It’s basically another product that you get excited about. The reason it doesn’t work to help you grow a business is because no matter how fancy and elegant the message looks on the card stock, it won’t work unless your target audience has a connection to it.
There is an art and a science to writing the kind of compelling copy that attracts your target audience. I mean people who want, need or want what you have to offer. Not everyone wants your product, but if you know how to write the right message, you can easily attract the right person. Continue reading to find out 7 compelling hidden secrets how to do it.
Convincing Copy Hidden Secret No. # 1: You need to understand your target audience.
Who is your market? It is not your next door neighbor or the person in front of you in line at the grocery store who will want to walk up and grab your produce. What are your fears and wishes? What motivates them? Knowing who they are is the only way to write the type of ad copy that will make them want to call you.
Compelling copy Hidden secret n. # 2: determine what you are trying to achieve.
Do you just want to get a few people who are serious about running a business, or do you want to get a lot of people who can bring you a lot of retail sales? The more obstacles people have to go through to get to you, the more serious they will be. Let your copy take care of the pipeline for you. The more specific you are, the less time you spend eliminating people who are not serious.
Compelling copy Hidden secret n. 3: keep the price off your copy. The more you avoid it, the less response you will get. Instead, focus on the pain your potential customer is having that will make them want to contact you and try your product. Create a picture of how it will make your life easier and more enjoyable. Marketing is about solving specific consumer problems. Don’t let the attraction of money keep you from helping people.
Compelling copy Hidden Secret # 4: You need to make extensive lists of the benefits of your product or service.
Write them all down. The more specific you are, the better. You should be concentrating so much on the word benefit that you almost get tired of hearing it. That’s how important it is to write an attractive advertising copy. How specifically will your target audience benefit from taking your products?
Compelling copy Hidden secret n. 5: Be specific.
If you’re in the weight loss industry, losing weight isn’t specific enough when it comes to benefits. Think of other things that can happen to your potential customer if they use your weight loss product. Is it all natural? Will it solve other health problems along with losing weight? The more specific, the more serious your prospect will be.
Compelling copy Hidden Secret # 6: Your copy ending should totally solve your prospects problem with your profit.
You found the solution and it starts with getting a free report or expert guide. You are the expert and the more they know about that, the better their results will be. Never end with a price. Just show them how they can get even more information from you.
Compelling copy Hidden secret n. 7: Don’t focus on tricks just to get people to call you.
You will waste all your time trying to convince them to use your product instead of helping the people who really want it. Ads that feature free samples or coupons will only generate people searching for a brochure. They may generate some sales, but you won’t find the kind of people who will blow up your business.
96% of all network marketing distributors end up quitting because they don’t get the proper marketing education. My business did not grow until I learned the correct techniques, and my company or my upline did not teach them to me. Attracting the right audience comes from practicing the art of writing ad copy, not buying pre-designed flyers. Apply the 7 compelling hidden secrets above and you are well on your way to making your home business a success.