Powerful Advantages of Outsourcing Marketing Copy for Nutraceuticals
Blog posts are simple information happy. Research by Harvard University professor Dr. Gerald Zaltman reveals that emotion-driven content is even better at driving sales. More than 9 out of 10 purchases are driven by him. Pushing emotional buttons means happy persuasion. Using both approaches creates double impact for effective marketing. This presents a conundrum for marketing departments. Solving it is […]
Recent Comments