What is your presence on social media online?
Your online presence is one of the most important ways to market your business to the world. Honestly, it doesn’t matter if you run a strictly online business or a brick-and-mortar business, using social media is a great way to spread the word about your business and establish your identity online.
Make sure your brand matches everything
While each social network has its own, your brand is always your brand. You should keep your branding the same, but adjust it slightly to fit the personality of the platform. But don’t change it too much because you want your audience to recognize and interact with you.
Keep your profile updated and complete
Social media is always changing, so a complete profile for today will be incomplete tomorrow. Keep it up-to-date by checking it frequently, updating things that have changed, and adding information as the platform creates new ways to share.
Be consistent with your posts
One of the keys to making social media work for you to build your online presence is posting regular posts and updates. For example, if you have a blog post that you want to share, set it to share twice a day instead of just once.
Become an expert on one or two platforms
You can’t be everywhere and do it right, so pick one or two platforms where your audience likes to hang out and become an expert on those systems. You will be doing yourself a great favor. Take it easy and become an expert of one or two.
Develop specific content for each platform
You don’t want to repeat the exact same content with the exact same words on every social network. For example, when you share a blog post that you wrote to promote your widget, you want to share it with a special blurb for each different network.
Interact with others
Don’t forget to talk to the people in each network. Answer questions, share your knowledge, and interact and engage with them. Social media is supposed to be social. Automation is fine, but you also need to respond to people and talk to people in real time.
Share other people’s updates
When someone shares something important that your audience will find interesting, share it. The people you share, congratulate, and interact with will do the same for you. Also, it is another form of content that can help you gain experience.
Most social networks right now have some forms of groups that you can join. Even Pinterest has group bulletin boards that you can join. Joining them, then interacting with people, is a great way to network and get to know yourself better.