What Is a Lawyer SEO?
If you have a law firm website and are interested in attracting more clients, you may want to consider SEO. This process involves improving your website’s ranking on major search engines. When done right, SEO will increase traffic to your law firm website. SEO for lawyers involves keyword research, onsite optimization, link and citation building, Google My Business optimization, content development, and analytics configuration. Read on to find out more about lawyer SEO.
Content marketing is a key aspect of SEO for lawyers. If a website is full of content, the content should be engaging to attract visitors. If people don’t actively seek information, it’s probably not worth promoting. If a lawyer is writing content for an online publication, they should ensure they’re listed as an author of the article. Moreover, they should understand how content is created so that they can make the most of it.
Google Analytics is a great tool to track the performance of your SEO. You can view your ranking in Google and see how many visitors your website has organically. You can also track traffic to your firm’s medical malpractice page and directory using Google’s tools. Google offers free training courses on how to use Google Analytics. Once you’ve mastered Google Analytics, it’s time to move on to more complex optimization techniques.
What Is a Lawyer SEO?
Before choosing a lawyer SEO company, consider the risks involved. SEO is a complex process, with numerous factors that change daily. Google’s Rank Brain makes adjustments to its algorithm in real time. Another risk is incompetence, with some SEO agencies taking money from law firms and doing minimal work. Make sure your chosen company discloses any risks that come from outsourcing the work to an outside firm. Also, be sure to ask about their policies on black hat SEO.
Google’s Quality Raters Guidelines are particularly important for lawyers. These guidelines are published with the August 2018 Google Medic Update and are designed to provide higher standards for businesses that impact people’s money. Lawyers fall under the YMYL category and are specifically denoted as such. It is therefore vital to follow the guidelines and follow them to ensure your website is ranked well. There’s no such thing as perfect SEO, and you should consider all factors and be as specific as possible to maximize your website’s visibility.
Another risk to avoid when using a lawyer SEO strategy is being ranked too low for a particular practice area. This practice area is not easy to rank for, especially if it is a B2B practice area. However, the more educated you are, the more referrals you’ll receive. This means a high-ranking position on Google for these keywords. But how can you ensure that your law firm is found by the right people?
Review sites are another important SEO tool for attorneys. The more positive reviews you have, the higher your position will rank for local searches. The first step to gaining a high ranking on Google is to gather as many positive reviews as possible. A simple Google search will reveal review sites where prospective clients can post reviews about law firms. If you can gather as many five-star reviews as possible, you’ll be well on your way to ranking high for local searches.