understand the truth behind the "cafeteria menu" by Mike Dillard
Most people who want to start and run a successful MLM or network marketing business today need to know what the message is being delivered in the letter and the relevance and importance of the message to people who want to be successful in sales of MLM or network marketing. sand. Even today’s network marketers, struggling to build an MLM business, really need to read “The Coffee House Letter” by Mike Dillards. The letter details what is happening in the field of network marketing and MLM and explains why network marketers are throwing in the towel on downline and matrix building and shifting focus to a more recent trend towards utilizing a relatively simple concept. new called GPT.
The primary goal of network marketers when starting or joining a network marketing or MLM business is to be successful in building a business that is profitable and creates cash flow that replaces income from a job and lives the style. life of the rich and famous. That almost never happens. Nearly 97% of those who start an MLM business fail to make any money at all, with only 1% of the remaining 3% achieving that goal. The “Cafeteria Letter” lists the details that have made achieving this group of one percent even more difficult than ever. The industry is changing rapidly and the “letter” is written for anyone who wants to take the risk and get into this field to become aware of some very disturbing ideas that need to be known if someone is really planning on trying to make more than $10,000 a month from home in 2010 and in the years to come.
The promises of old school thinking that MLM businesses started in the 1960’s, 1970’s, 1980’s and even 1990’s taught for over 40 years are all but dead and residual income “for life” is practically non-existent for the average. Even the newest companies in the last ten years (the most recent past) have come and gone because their trading platforms and compensation models were outdated and based on models of older companies that have proven to be failures with the advent of the internet and social media today. .
As Mike Dillard says in his letter, “Trying to build a downline in the Internet age is like trying to fill a leaky bucket. You can get ahead of the curve for a while if you have the time, money, and energy, but It’s only a matter of time before it dries up.”
This is profound because most people in MLM are constantly struggling to find new sources of prospects, prospect these prospects, entice them to recruit and then sign up for the business, then retain new members through training, motivation, some more training and finally the loss. this valuable resource, for whatever reason, having to repeat the process over and over again. This is what he means by costing you time, money and energy! And if you think this isn’t happening, think again. Just reply to any email on a given day and ask, “How many people are signing up and how long are those signing up staying?”
To gain the knowledge you’ll need to be successful in any network marketing or MLM company, you’ll want to read “The Coffee House Letter” in its entirety. Like any good book, article, essay, or manuscript, you’ll need to sink your teeth into it, digest it bit by bit, and see how it applies to your life goals if you’re thinking of joining a network marketing company. , an MLM company, an affiliate marketing business or just want to understand what has really changed in the last 10 years with the advent of the Internet. I think you will be enlightened, then you will be surprised to discover this information and you will probably be very grateful that you had the opportunity to educate yourself more. This simple step will likely save you a ton of extra time, money, or energy that you may have unknowingly spent causing your efforts to fall short. You may be saving yourself from the same experiences, the same challenges, and the same frustrations that tens of thousands of unknowing and uneducated network marketers around the world are also having.