Digital Marketing
Tips for Managing Your Workforce Remotely

Tips for Managing Your Workforce Remotely

Many people are now working from home (WFH) 100% of the time. Hopefully, if this is the case for you, you can stay productive and stay positive during the COVID-19 pandemic.

While many of us are used to living business life from a home office, it’s still quite an adjustment to have to isolate yourself and stop all face-to-face interactions with co-workers and clients.

I encourage you to use this time to take a closer look at your overall business goals, focus on your health (both physical and mental) and self-care, and enjoy some family time at home.

I think a lot of small business owners are having to change their marketing strategy, and what they do when coronavirus passes might look very different than what they did before.

I wanted to share some useful tech tools that can make your everyday life as a work from home a lot easier.

Team communication tools

This is probably the biggest decision you will ever make about a WFH product. Your team needs a reliable and easy-to-use tool that allows them to instant message their coworkers. The one that’s right for you depends on your business needs and challenges, team size, and budget.

1. You may have heard of Slack. This tool gives you the ability to create channels on multiple topics and invite users. From marketing content ideas to social media tactics to photos of dogs in the office, your team can create relevant channels to facilitate chatting and collaboration.

It also integrates with many useful tools, such as Outlook Calendar, Twitter, HubSpot, and Salesforce, so you can see what’s happening at all times right in the Slack app (no need to click in and out of your daily calendar or Twitter, for instance). example). There are also LOTS of fun and creative emojis you can use, which makes remote messaging in a challenging time like this a bit more joyful.

2. Another popular platform is Discord. Popular among gamers, this voice, video, and text tool is not only for talking with co-workers, but also for finding like-minded communities and new friends. You can create “servers” and “channels” for specific topics, similar to how you do with Slack channels. While Slack has more business integrations, Discord has voice channels, so you can easily chat with team members. Discord also allows you to set user roles and permissions.

3. Flock is a cloud-based team communication tool with video and audio calls, screen sharing, text chat, integration with other business apps, and more. You can tag colleagues in comments and to-do lists, upload documents, images, and videos, and set reminders and due dates. Polls, snippet sharing, and group discussions are available, and it integrates with other apps like Trello, Github, Google Drive, and Asana.

Team collaboration tools

Your employees need to be able to share their work, whether they’re creating a marketing strategy or editing a press release. Here are a few that might suit your small business needs.

1. G Suite is a Google product consisting of cloud computing, productivity, and collaboration tools, software, and products. In one set of tools, it offers email, word processing, spreadsheets, presentations, shared calendars, cloud storage, and more.

You can comment and make suggestions on specific documents through Google Sheets and Docs, edit documents online simultaneously, and collaborate on projects and documents. It’s easy to give users permission for specific files.

2. Evernote: This is more than just a note-taking app. Evernote helps you capture, prioritize, and share ideas, keep track of projects, and to-do lists. I find it very useful for taking notes, obviously, but also as a sort of “digital filing cabinet” that simplifies organization. There is a free, basic and enterprise package available.

CRM tools

CRM stands for “customer relationship management,” and CRM tools help you with things like managing inbound leads, sales tracking, social tracking, and delivering email newsletters. Here are three to consider:

1. MailChimp is an all-in-one marketing platform with tools to create everything from emails to postcards. They have a great selection of templates to choose from that can then be modified to suit your brand. Its intuitive interface and comprehensive reporting are great, but things can get expensive as your subscriber list or number of emails grows. You can compare their different plans on their website.

2. Constant Contact has always been a great rival to MailChimp for being the brand in email marketing. It’s a great company and a great option if Facebook is an important part of your online marketing strategy. Constant Contact has an email option designed to make it easy for users to share your newsletter on Facebook.

This option can be considered the most friendly with social networks and has all the main features of the others mentioned. If your online marketing involves Hootsuite (you can integrate it into Hootsuite) and you focus your efforts on gaining traction on social media, then this is a great newsletter tool for you.

3. AWeber is an extremely popular option and is recommended by many professional marketing companies. It gives you five plans to choose from and a long list of features like unlimited email marketing campaigns, follow-ups, lists, and autoresponders.

Many people believe that their autoresponder platform is superior to other companies, allowing companies to automate the process of delivering personalized emails to customers on a schedule.

Project management tools

A collaborative task management tool allows everyone to track and manage all their projects. Think of it as an online scheduler, foreman, and collaboration tool to manage your team’s workflows.

1. Asana is one of the leading tools and gets a lot of positive feedback. It allows everyone on your team to follow the entire workflow of a project in one easy visual tool. You will always know where your equipment is and who is responsible for what and when.

From daily reminders about a due task, to the ability to easily add collaborators or assign teammates to a project subtask, Asana makes it easy to see what everyone’s day, week and month looks like (but you can easily move things around). if plans change).

2. Monday.com is a fairly simple and intuitive visual team management tool (it’s actually a project management platform). Run processes, workflows, and projects in a digital workspace. Visually, it looks like a collection of highly customized spreadsheets, where each team member can record their tasks and update them with status reports and other relevant information.

That means each person can see all active tasks and count on their progress. Team members can work on multiple projects without getting lost using the weekly Monday summary. The workflow can be customized in any way you like to communicate priority, what got done, what didn’t get done, etc. Colorful designs and big buttons don’t hurt either!

Social media management tools

Many small businesses will already have a social media management tool set up. A social media management tool lets you manage all your accounts from one dashboard, saving you time and frustration. These tools share your content at the best possible times throughout the day, so your followers and fans will see your updates more frequently. It’s a smarter and more efficient way to schedule and share your posts on social media.

The best part of these tools is the built-in analytics system, which will give you insight into what is working well and when your social media posts are having the most impact.

Here are two social media management tools that I personally use:

1. Buffer shows your scheduled posts and scans (the depth of those scans depends on the plan you choose). Many small business owners choose Buffer because of its sleek and clean interface that is easy for beginners to understand.

2. I find that while Buffer is great for less demanding social media needs, Hootsuite is where you’re at if you want to see your timelines, responses, and more across all of your social networks.

Both Buffer and Hootsuite offer free and paid plans, so you can always try them out and see which one is a better fit for your small business.

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And while it’s not a tool your entire staff can use, I like Online Money Minder during these uncertain times. Not only does it give you a place to track your spending, but you also get insights into your spending habits and can look ahead to improve your cash flow, pay off your debt, and start saving for your big goals.

I hope I’ve given you an overview of some tools that will help boost your team’s productivity and morale while working from home. You may also benefit from our article on boosting business efficiency on our website.

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