The evolution of influencer marketing

Almost all of us have known Influencer Marketing, it has had a notable impact on current marketing. Consumers now trust influencer marketing more than any other marketing method, why? For his genuine message to all. Old fashioned or traditional marketing still works but we can’t deny the fact that most consumers were already enthralled by influencer marketing, influencer marketing was controlled and run by “Influencers” that we see on social media, they stand out from any niche. they are experts at. Now, in this article, let’s talk about the evolution of influencer marketing.

The year 2007, Facebook and Twitter are the best places to display your products, even today, it is still efficient. Before, if you had a high profile and had a lot of followers from those platforms, most businesses engage with these online profiles, most of the product placements you could see were organic and not paid.

Then Instagram stole the crown in 2010, scanning and posting your photographs has become famous, you can easily take a picture, edit it a bit and post it to your Instagram, then watch the engagement you were able to get. There is a lot of advertising on Instagram, every day, until now. If you wanted to know? There are plenty of guides and training pieces out there to help you with social media advertising.

2013, when Facebook reigned in the world of marketing again, this platform was one of the best tools for marketers to achieve their goals and objectives for their business. You can advertise and boost your websites and Facebook pages through Facebook, that’s one way to drive traffic and sales to your business. Still, Instagram has more benefits for you to showcase your product, Facebook relies more on written advertising, while Instagram relies more on photos and videos, you can show your niche and passion by photos you were able to share.

And by 2016, viral content had spread across social media platforms like Facebook, Instagram, Twitter, and YouTube. Those people who weren’t very famous unlike celebrities were able to get thousands and even millions of followers by creating engaging content, these people are what we call “Influencers”, they were able to become famous on social media just because of their content that became viral. But it’s not just a content, it has genuine features, that’s why people keep engaging with it. For that year, influencer marketing has developed and become more and more efficient until now.

Lastly, 2017, this year. Influencer Marketing has been more genuine in all aspects of its process, from content to influencers, brands and audience, even the relationship between brands, influencers and audience is genuine and needs to be genuine. People now trust recommendations, which is why Influencer Marketing continues to flourish. It is no wonder that small influencers gradually become popular and have been trusted for their authentic content and authenticity.