Digital Marketing
My Favorite Platforms for Smaller Internet Marketing Sites

My Favorite Platforms for Smaller Internet Marketing Sites

No discussion of business website design would be complete without mentioning blogs like Blogger and WordPress.

Blogger is a free web publishing tool from Google. It’s really a blog. What I like about Blogger is its ease of use. Along with more Web 2.0 type sites like Squidoo and Hubpages, I think Blogger is great for beginning internet marketers.

WordPress makes free and open source blogging software. WordPress is easy to use and is essentially the gold standard for serious blogging. I would bet that most of the best custom blogs use WordPress software.

With Blogger you don’t have to have your own hosting. With WordPress you have to have your own web hosting account. Other than that, it’s super easy!

To start a Blogger blog, simply go to your site (Google “Blogger”) and follow the instructions. You can use Blogger in a variety of commercial ways. I usually just put up a few pages about a niche I’m interested in and see what happens as far as traffic and sales.

WordPress is for more advanced bloggers or internet marketers. Since you must have your own web hosting, I would recommend using a free site first to get the basics down. Then you can graduate to WordPress.

Having said that, WordPress has great instructions and a great supportive community behind it. Most if not all questions I’ve had have been answered by looking at your excellent support material.

Most reputable web hosts have software that makes uploading a WordPress blog a complete no-brainer. If you’re just starting out, it might be a good idea to send your web host a quick email.

Don’t be scared of WordPress. It’s actually remarkably easy to set up.

WordPress blogs have what are called “themes”. A theme is a set of files that control the appearance of the blog. The remarkable thing about WordPress is its flexibility. You can take a look at various themes on their site. I’m also going to list one of my favorites, here. There are a ton of free themes out there, but one of my favorites is the Revolution theme. Just google “revolution theme” and you’ll find it.

The Revolution website has free themes and themes that you purchase. If you’re going into this in a big way, you’ll want to check out the Revolution magazine issue.

I could go on and on about WordPress and themes and how to use blogs for business platforms. In fact, I could write another eBook on this. (Maybe I should!)

Let me leave you with this.

Google loves blogs! Blogger pages seem to rank well, but Google really loves WordPress blogs! Unlike static sites, blogs rank on search results pages quite easily. If you add new content from time to time, you can get Google spiders to visit you with some regularity. Thus allowing Google to update its index with your new content.

Blogger or WordPress blogs are great platforms for business sites when there are less than thirty pages and when there are only a few categories of things. If you were really thinking about building a site and putting a lot of work into it, you wouldn’t do it on a Blogger blog. I would use WordPress and use my own web host with my own domain name.

I saw a great digital camera review site that was nothing more than a WordPress blog where the posts were digital camera reviews.

For a smaller business internet marketing site, you may want to consider a WordPress blog with an appropriate theme.

Leave a Reply

Your email address will not be published. Required fields are marked *