Marketing Mix: The 4 Best Promotion Mix Tactics

The marketing mix is ​​part of your marketing plan. Define product, place, price and promotion. Combining promotions aims to increase product or brand awareness, communicate your product’s unique value proposition, and gain acceptance of your products. The main objective and focus of the promotional mix is ​​to obtain the desired result: the sale of your product. There are more than seven common promotional mix tactics, and while most companies don’t use all of these tactics to promote and sell their products, they do use a combination of these tactics.

Top 4 Mixed Promotion Tactics:

1. Personal sale It is one of the most common promotional tactics. Most companies will hire people to do the sales: sales reps, account managers, inside sales reps, retail sales, sales agents, or telemarketers. Face-to-face selling is one of the most common sales methods, although phone sales and, more recently, email sales are becoming widely used. These aren’t necessarily as effective, but they are low-cost sales tactics.
2. Advertising is another common promotional tactic. Advertising focuses on brand recognition and identity; not only in the product. Advertising can be an expensive tactic that only large companies can invest in; in particular, television advertising, which can cost anywhere from $100,000 to over $1 million for a national prime-time broadcast (for a 30-second ad!). This cost is in addition to the cost of producing the commercial. Advertising in industry or consumer magazines is less expensive, and you can usually target your advertising to a specific industry or region. Other advertising may include car or bus ‘wraps’, events (such as sports, music, art) and billboards. The Internet is becoming a very popular place to advertise and, relatively speaking, it is more affordable.
3. In the retail market, consumer promotion It’s very common. Buy one get one free. Coupons for discounted or free products. Free trial packages. Discounts for early payment or refunds. Contests that return cash, prizes or merchandise. Marketers’ commitment to consumer promotion is that this form of promotion can be designed to be highly measurable. Coupons, contests, and packaging can be coded to report redemptions and to report increases and/or decreases in sales related to consumer promotion. Additionally, packaging new products as a trial, with a mature or declining product, can often provide an opportunity to increase sales and extend the life cycle of the declining product.
4. Public Relations (PR) is another common promotional tactic. Public relations includes writing and distributing press releases (to the local newspaper, national newspapers, online PR sites, radio and television, magazines, and more). The key to effective public relations is identifying and understanding your target audience, the key message or messages you want to convey, the credibility of your organization, and the recognition that public relations is not a sales tactic but an identity (whether corporate, brand or product). ) construction tactic.

The most effective promotional program is usually the one that uses a variety of tactics and techniques. It is important to measure the effectiveness of the program you participate in and adjust your promotional program to increase effectiveness and results (sales).