How to use FSBO signs correctly
My intention in writing this article is to show you how to use FSBO signs correctly. For Sale By Owners, FSBO, continually posts homemade signs on their patios that they have purchased from local merchants or chain stores. I’m sure you recognize them by their red and white color scheme and the handwritten owner information on them.
The ones that arouse the most curiosity in me are those who put so much information in that hideously liquid, felt-tipped black ink. You, I’m sure you’ve seen them, they project the owner’s name, then the owner’s phone numbers, followed by the price, followed by any other notes the owner thinks the passerby by the motorist and prospects would want to know.
I mean, is this silly, or what, let’s consider what the passerby by views as you go along:
The more information, the smaller the characters, on the sign, which means that the viewer must have eagle eyes to see everything, even if he stopped in the middle of the street and was able to memorize what he saw, or at least he could to write down this information on a sheet of paper or in a notebook that you will carry with you.
How many of your prospects who walk or drive by would be able to do that and bring all that information back home, or to the place where they are staying so that they can study it and put it to good use? I guess not many.
The average potential buyer drives their chosen neighborhoods in search of homes that appeal to them, initially because of their street appearance, then the appearance of that neighborhood, or vice versa. It’s a human quality, most humans have it. That’s where the old adage comes from: “You never get a second chance to make a first impression.”
People will be very judgmental about that first glance, no matter what they see for the first time, so let’s be very frank in our discussions of garden signs!
A garden sign is ONLY the second thing that people notice, when passing by your house, their first impression, good, bad or indifferent, it IS their home and ONLY if they are impressed by it, they will pay ANY attention to your garden sign.
Now, as for your yard sign, it should be about 2 ‘X 3’ in size (which is roughly the size of a real estate company sign). And instead of paper or cardboard signs, those local and national merchants try to sell you so then you can use their magic marker and watch the sun fade, or bleed unrecognizable, call a local sign maker or print shop (or even shop on the internet, you can find everything else there) and order a custom corrugated plastic sign with vinyl lettering.
For that size, real estate companies will generally pay between $ 20 and $ 40. Individually, which will include a metal stake that holds the sign to the ground.
That price can vary, company to company and state to state, but if you look hard enough, the individual can find those prices.
Now that you have a sign, let’s discuss what would be advantageous to put on it.
Potential buyers WILL BE impressed with your home, so they won’t be looking for more information about it, but unlike the sign, which I talked about at the beginning, don’t overload it with content!
The most effective signs, I know they get the most activity are the ones that have the least information about them. (In this case, less is more) and instead of red and white, black letters on a yellow background are the most striking.
On that yellow background, put just the words:
THE QUICK SALE OF THIS HOUSE SAVES MONEY
ALL QUERIES WELCOME
(STREET ADDRESS OF YOUR HOME)
Cell # 555-555-5555
Now, this information offers much more information:
- You would like to sell your home quickly
- The faster the sale, the more money the buyer will save.
- It says that all buyers are welcome, including real estate agents (you are willing to pay a commission for your buyers, as well as buyers, without the benefit of a real estate agent (think investors, roaming the neighborhoods) .
- Put in a website address, that is, Facebook, or any other similar that allows you to put photos, that you can direct people to and make sure there are photos of the inside of your house to display and refer to. others a. At the very least, put your email address in this place, so that you can be contacted without having to be at home.
- Most importantly, offer them a phone number (preferably a cell phone number) for interested prospects to call to request any information that is relevant to them.
All that other information is irrelevant, if that prospect is curious enough to have questions that need answered and is willing enough to make a simple phone call, write an email, or land on that website page to be satisfied with. your responses.
Be prepared, if the potential client can close your offer (give you the money and close the deal at a lawyer’s office or abstract company) within 2 weeks (Put your own timeline here, a cash sale closing by an abstract company can take as little as 2-3 days.). For that “quick sale”, be prepared to offer the buyer 2 – 5% (enter your own% here, of your negotiated sale price), but keep in mind that for this benefit to you, the 5% is not an outrageous benefit to give the buyer.
Without this “quick sale”, inform the potential customer what price (your list price) for which you would like to sell your home.
There are other common questions that can be answered over the phone and writing the answers, after the first few calls, on a sheet of paper, will help you quickly respond to future calls.
Some, but not all, of those common questions may be:
- How much are your utilities during the year?
- How old are the household appliances?
- What schools can children attend in your neighborhood?
- Do you have wooden floors? If so, what rooms are they in?
- How old is your heater and air conditioner?
- How old is your roof
- Are you in a septic tank or in city water?
Don’t worry, there will be several other questions you’ll think about, but if you think about the information you’d like to know when shopping for your next home, I’m sure you can find some. others own.
Keep all of these things in mind as you make your yard sign and prepare to tackle the sale of your own home. You’ll do fine.
- Don’t overload your garden sign with so much content, it’s unreadable
- Make your sign about 2 ‘X 3’ and do not use red and white (yellow field with black lettering is best
- Let ONLY interested prospects call you (reduces your time wasted with disinterested prospects)
- Be prepared when they call, write a list of questions and be prepared to answer them
- Make sure to take them inside your home by asking them on a date.
- Place it (or they, corner lots, deserve two or more signs) in the most visible area of your yard from the street.
- And make sure you enjoy the process!