Digital Marketing

How to find keywords and desperate buyer niches without a keyword tool

Most affiliate marketers and other internet marketers teaching how to make money online will generally tell you to use a keyword research tool like Market Samurai or one of the many others to find profitable keywords.

The only problem with this is that not all people online trying to make money have one of these tools on their computer. There are some free keyword research tools that anyone can freely use, such as the Google AdWords keyword search tool and a few others.

While some marketers instantly go to their keyword research tool to research and assess how “ attractive ” a niche is when they are considering starting a new website or marketing campaign, there is a way to verify a niche. that has nothing to do with it. with a piece of software.

Most marketers forget to use their natural senses to understand whether a niche would be attractive. After all, numbers are not everything. Just because a keyword gets a lot of searches per month doesn’t mean it will make a lot of money.

The most important thing to understand about a niche is how much and what kind of emotions the potential customer has when they type the keyword. All savvy marketers know that most people make a purchasing decision more out of emotion than logic.

This type of analysis cannot be calculated by any software program. You have to turn on your ’emotion meter’ when you look at a keyword to determine if those people are desperately trying to find a solution to their problem. The more desperate they are, the more likely you are as a marketer to make a sale by providing a solution to the problem they are facing.

If you can determine what problems people are having, you can go to the Google AdWords keyword research tool and see how many searches you get and check how much competition is on the search lists. It shouldn’t be the other way around. Think about the problem first, find a solution that you can offer to the potential customer, and then start your marketing campaign.

Doing it this way will save you a lot of time, money, and frustration in the long run. The niche is important, the number of keyword searches per month is important, but only after measuring the ‘attractiveness’ of buyers using your brain. This is the difference between successful marketers who work less and those who struggle but try.

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