Digital Marketing

How to automate routine content marketing tasks

Content marketing is designed to attract your ideal audience, convert them into customers or list members, and also to delight your audience after conversion. To do that, you will have to create, publish, and promote a variety of content types for your audience over time.

This requires you to understand your audience enough to create the right content. But once it’s created, how can you automate mundane content marketing tasks to make it easier? Let’s look at some examples.

Proof reading

Regardless of who writes or creates the content, it should be checked for problems. You can use software like Grammarly.com to help. You can also hire experts to view videos before they are published, as well as to edit the written content before it is published. If this is part of your process and is completed automatically within the workflow, it will be much more effective.

Junk mail

The truth of the matter is, you won’t be able to carry out any kind of content marketing strategy without the correct email autoresponder setup. There are many to choose from. Read the fine print to make sure you have the one that does the things that help, like tagging, double-subscribing, sending a series of autoresponders, etc.

List building

Building your email list can almost be put on autopilot if you use good landing page software. Some email autoresponders include landing page software, so check your choice first. You need to create an automatic funnel to make everything easy.

Social media promotion

Using software like Hootsuite.com or Buffer.com will help you automate your promotions on social media. You can set your blog to automatically share to your social accounts when a new post is added. Plus, you can even set it up to email your list, directing them to your social media platforms.

Manage workflow

Setting up a workflow will be of great help. A good option is Trello.com or Basecamp.com. Depending on the features you need and your budget, these can help you develop and use an appropriate workflow for your projects and your team.

Market research

Everyone does the research, but it can get boring trying to find the right things to read and use. You can outsource this by hiring an investigator who can do the work for you. You can also set up a Google alert to make sure you find any mention of your brand, industry, or product.

Content Publishing

This can be very tedious because blogging on your WordPress site and making sure it looks good with the correct headings, subtitles, fonts, images, and SEO content takes a few minutes for each post. You can automate this process by hiring someone to do it for you. Someone who is used to doing it will take less time and do a better job.

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