How recording your consulting sessions can help you work less and earn more
If you’re a coach or consultant, you’ll probably find that you spend a lot of time repeating advice.
While this is good for the customer, it is not good for you. It’s a waste of time.
So what can you do about it?
What about recording those sessions?
As the creator of over 157 hours of business and marketing audio interviews (several of which feature a consultation with me), here’s what I do.
I get people’s permission to record the queries, then I record them.
There are two great benefits to conducting these sessions in this way.
First of all, recording the sessions frees up your time. I can direct people with similar questions to areas on my website where they can get the answers they need in the form of digital audio.
This gives me more time to do the things I want to do, like go for a run, have lunch with my wife, or play with the kids.
The other benefit of recording your consultation sessions is that they can be used to increase the value of your information products.
For example, you could sell an interview with a marketing consultant for $97. But if I throw in an extra 10 hours of case studies, real-life situations where I (or another consultant) help people over the phone, the perceived value of that product has gone up dramatically.
As a result, I can charge more for the product.
So what’s up with that? Are you in a situation where you could record your consultation sessions?
If the answer is yes, do it and you will get paid more and work less. This can’t be a bad thing, right?