Digital Marketing
How long should podcasts be?

How long should podcasts be?

Podcasting is a medium that, while it has been around for years, is finally starting to gain popularity. Thanks to the explosion of smartphones, it has allowed this amazing technology to reach millions of people around the world. If you are a business owner, artist, or just someone who has something to say, podcasting is for you.

The question many new podcasters ask is, “How long should my podcast last?” The answer to this question depends on several factors. I will try to list them for you in this article and hopefully they will help you decide which length is right for you.

  • How much time would you spend listening to a podcast on your chosen topic?. A good way to determine this would be to listen to other podcasts on your topic (there likely is one) and determine how long you have the patience to listen.
  • What time limit can you constantly log. One of the most important keys to podcast success is consistency. Your listeners will want to know what to expect from each episode, including the time period for each episode. If you are comfortable talking for ten minutes at a time, they will make each episode as long. If you can talk for an hour, do it. Remember, consistency is the key.
  • How often will you release new episodes? If your plan is to release only one episode each month, you may want to consider a 30-minute to one-hour podcast. Your subscribers won’t want to wait 30 days for a ten minute episode. They will look elsewhere for the content they want. On the other hand, if you plan to release a new episode every two weeks, you will want to shorten them, not only because of their frequency, but also because of the time it takes to shoot and produce an episode. quality podcast.
  • What is the purpose of your podcast? Is it news or entertainment? Is it personal or business? The answer to this question can also help you decide the length of your podcast.

We hope these questions help you determine the length of your new podcast. Don’t be afraid to adapt as you go. Feedback from your audience is also a great way to tell if you should go more or less. No matter what you decide, be sure to have fun. Unless you do that, you won’t stay with him for long.

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